Essay about evernote case study analysis

2706 Words Jan 21st, 2015 11 Pages
Evernote case analysis Prof. Baba Prasad

1. Provide a historical context of Evernote—what were its origins? What does it do? How did it grow?
Evernote was founded by Stephen Pachikov in 2004. Later along with Phil Lebin they joined forces and formed Evernote with Lebin taking over as CEO and Pachikov taking more of a board role. Evernote launched its first product in 2008. Let’s go into a deeper role to find out more information about the company’s major brains.
Steven Pachikov
Born in Vartashen, Azerbaijan attended Novosibirsk State University followed by Tbilisi State University (Georgia). Finally it was at Moscow State University where he received an honorary master's degree in economic applications of mathematical methods. He
…show more content…
Below are the list of offices across the globe
1) Redwood City
2) Austin
3) Zurich (international operations)
4) Tokyo
5) Beijing (largest)
6) Seoul
7) Taipei

Network effect of Evernote
Evernote did not advertise as much as its competitors used to. They relied mostly on word of mouth networking. Users that generally used their service recommend their use to others. Further because of their popularity networks like Japanese dokomo began to offer premium services free of cost for their subscribers

Evernote timeline
Year
2008
2009
2010
2011
2012
2013
Key product launches
Evernote mac
Evernote windows
Evernote iPhone
Evernote android
Evernote iPad
Food
Hello skitch
Penultimate
Evernote business Evernote market
Country launches
US
UK
Russia
Germany
Japan
Spain
Italy
India
Taiwan
Korea

Brazil
EMEA
Turkey
China
Hong Kong
Indonesia
Singapore

Benelux
Nordics
Eastern Europe
Australia

International
(non US as % of total user base)
50%
53%
61%
66%
71%
75%
Domestic
(US % of total user base)
50%
47%
39%
34%
29%
25%

2) Discuss the prospects of the company in terms of options thinking? What is the company’s dilemma now, and how can it be structured in terms of options?
Options thinking
Options thinking gave mangers options to think about when they plan to invest or plan to expand their business. The whole

More about Essay about evernote case study analysis

Open Document