Fairchild Water Technologies, Inc. I. INTRODUCTION Fairchild Water Technologies was founded in 1980 by Eugene Fairchild. The company’s first product was a desalinator used by mobile home parks in Florida to remove salt from well water supplied to residents. As the desalinator became a huge success, the company expanded into the coastal region’s adjacent to the company’s headquarters in Tampa, Florida, and then to desert areas in the southwestern United States. By 2002, they had expanded their product lines to include desalinators, particle filters, ozonators, ion exchange resins, and purifiers. Their products were generally priced higher than their competitors, but regarded to be superior in terms of performance and quality. …show more content…
Also, the company established an approach to manufacture in India, where labor is much cheaper when compared to the United States. However, the company would import few components that are critical for operations. Finally, it was recommended that Fairchild should seek an Indian partner that is big enough to have a distribution and manufacturing infrastructure, but not too large where it commands the direction of the product line. III. SITUATION ANALYSIS TASKS A. Buyer Behavior Many Indians emphasize the need for and improved water quality. Newspapers, consumer advocates, government officials, and the general public are aware of the poor quality of Indian water. The majority of Indians have no choice but to consumer the water that is accessible to them. But, better educated, wealthier, and health-conscious Indians took some measures to improve the quality of water that is consumed by their families. It is estimated the number of such households is around 40 million. Health-conscious households are similar to middle- and upper-middle class households in the U.S. and Europe. They cherish convenience and product variety, and consider consumption of material goods as a means to higher quality of life. Moreover, Chatterjee’s research suggests that product performance was important consumers. Some product characteristics that were cited include the
Additionally, these water dispensers are often underfinanced by the government and operated by untrained people, causing chlorine shortages and mechanical problems which no one has the ability to fix immediatly. In some regions, PWDUs remain dysfunctional for years and show no sign of hope. As for the populations that are lucky to have tap water, water advisories are often late to give any signs of warning whenever water becomes contaminated through external causes “the Auditor General found water testing by Health Canada is also inconsistent, hampering the ability to detect problems in water quality before a crisis arises” (Vowel 217). Hence, people fall ill by consuming tap water before even being alerted of the dangers, which often causes the spreading of gastrointestinal infections among people. All those problems combined leave the Indigenous peoples at high risk of being sick whenever they consume water that is affordable, which is one of the most basic sources a human need to live. Moreover, health problems do not only come directly from consuming water, men who travel long distances in snow to acquire raw water suffer from physical pain, plus the heightened risk of injury and
"Water For All" is a mission statement of an MIT project claims that clean water is paramount to a successful society and that there are consequences to inaction toward this problem. The article first provides a description of why water is important and who it affects next, it explains where water is and how it is used and lastly, it analyzes a solution and the consequences if a successful solution is not provided. The author gives data on the people who are affected by the lack of drinkable water in order to convince the reader that this is a large problem. The language in this article is simple yet informative widening the audience to anyone who can help aid the program or anyone who can spread the word about the program.
More investment in infrastructure and social control of the principles are going to be necessary to enhance water quality around the country. The report estimates that so as to considerably update water infrastructure across the country, as well as substituting pipes containing lead, legislature disbursement would want to extend to a minimum of $8 billion annually, up from the present $2.3 billion a year. Alternative entities have even larger estimates. The American Water
My name is Vynateya Purimetla, and I am an eighth grader currently attending East Hills Middle School, in Bloomfield Hills, Michigan. Presently, we are in a hydrogeology unit and we have been researching global water crises around the world and the effects they have on people who inhabit those regions. I am writing this letter to address the issues of inadequate sanitation, untreated sewage in groundwater, and holy rivers being polluted due to a host of reasons. These problems are occurring in both rural and urban areas, and are affecting more than 80% of the Indian population who depend on water polluted with untreated sewage, nitrate, and agricultural runoff for basic survival needs, (The Huffington Post). As the leader of the Ministry of Water Resources, River Development & Ganga Rejuvenation, I hope that some of the solutions outlined in this letter could be helpful to you in solving India’s water crisis.
There is a water crisis which faces many parts of the world and it is a threat to survival of human beings since humans are primarily dependent on water. Shortage in drinking water is beginning to show its effects in first world countries, but is a current major problem facing lesser developed countries which have not taken drastic steps to harvest water and purify it to make it safe for human consumption. In developed countries the population growth has strained available water resources and stretched the ability of governments and private firms to provide safe drinking water to the vast majority of the population. Seventy one percent of
Owing to this week study, I learn the difference between water quality and water quantity, whereas tackle water pollution is a matter of utmost urgency. Like other communities, people in my country continues to trivialize the world's top environmental problem, sparse drinkable water. Hence, I want to make hay while I could, share the knowledge about water supply with my fellow peers, family members, friends, let more and more people aware of the potential water problems and then take necessary precaution to save our only planet.
any countries in the world are short of precious water. Given that water is so essential to everyday activities, such as cooking,washing, and growing crops, without the quality of water can affect our nation, even causing economic or social instability. The cdc estimates 780 million people around the world,more than 1 in 10, do not have access to an improved water source one that is protected from outside contaminants.
We are all University Students that currently live in Halifax Nova Scotia, but have all grown up in various places. Two of our members are from Ontario and the remaining members from various parts of China. Given this geographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world changes, such as 911 and global warming. This greatly sways our prespective on which products we can identify with and our preferences. Likewise, we all are at the same life stage (Kardes et la., 2011, pg 8). We are all young adults, finishing up university and starting our independent lives with limited disposible incomes. We tend to make most of our purchases online, allowing us to find the best deals in the least amount of time. Most of us find that food is our number one expense and value the bonds people make while sharing a meal. Many of us find it difficult balancing our busy lifestyles and school, but work to covercome these challenges. All of these inflencers guide our purchasing habits.
The overall value system for the western culture, which is the dominant culture in the Unites States, is consistent with the consumption of Proactiv Solutions. The consumption of personal care products and services across different subcultures, such as class, race, and occupation, varies from being fairly equivalent to showing significant discrepancies. However, consumption of these products and services is evident in all subcultures, confirming that they are consistent with each
USnews.com finds that India is an area where a large majority of the population do not have access to clean water. Indians have to spend 62 more cents than the British for their water, which is estimated to be 20 percent of their average income. These are the circumstances that they have to live with in, where the only alternative is to use contaminated water. Those who choose to do so often face a risk of dying from an illness, more often from diarrhea. Exposure to dirty water accounts for the death of 140,000 kids in India.
Water is the protection of life. Many countries are lack of water ,and many people do not know how to cherish water in our country .A lot of people to waste water every day, since all of them just take it for granted. We should consider that Water- poor countries are faced with the seriousness of water problem and how much water they can handle, and are also focused at how to adopt measures to facilitate a continuous supply of clean water to developing countries.
The commodification of water is driven by fears of water scarcity, accessibility and cleanliness. Water is recognized a basic human “the human right to water entitles everyone to sufficient, safe, acceptable, physically accessible and affordable water for personal and domestic uses” (UN, 2002). But despite this it estimated approximately a billion people do not have access to clean drinking water.
Destin Brass Company manufactures three items dealing with water purification systems: valves, pumps, and flow controllers. The company has been seeing some problems dealing with competition within some of the product markets they produce. Ronald Guidry had two basic questions they wanted answered dealing with this case:
Perhaps water is one of the most important elements for both evolution purposes and sustenance of life on earth. On the other hand, water sustains environment and gives support to the livelihood. It is good to note that availability of fresh water plays a big role in improving the quality of human life and overall progress of mankind in various spheres of life that are significantly dependent on it. In addition, water promotes equality between nations and also between the rich and poor within the same country. Access to fresh water improves human behaviour which also involves various ways on which we adopt to the environment. Water that is of good quality is impacted by human activities which in turn lead to good health implication, economic growth, and poverty alleviation and in all aspects development. However, there has been high increase in competition for water day after another due to collapsing of major ecological systems and catchment areas, depletion of ground water areas and diminishing river flows. Since the time of immemorial water has been a social fabric in various social systems including in religious ceremonies.
The problem of drinking water is more acute in rural and urban town panchayats. 45 out of 370 urban town panchayats and 97 of the 241 rural town panchayats are not fully provided with water supply. About 15 per cent of the urban population is yet to be provided access to drinking water, highlighting the fact that the urban water supply in Tamil Nadu is far below the national average. For instance, 86 out of 104 municipalities, all corporations, and 412 out of 611 town panchayats have water supply below the national average of 90 lpcd.