feasibility for hotel Essay

You are a member of a firm that specializes in the development of world-class resort hotels around various parts of the world. A client has hired your firm to create a report and recommendations for a new resort somewhere in the United States.

4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you. Follow Step 7 in the Tutorial, ((ME>XL==>Conjoint==>Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room

Feasibility analysis, planning, and development are completed in the preimplementation phase. The project work is highly theoretical

* At this time there’s a lot of tourist that came to Costa Rica because of business. So they need a good hotel near the business centers and San Jose downtown.

Our market entry location is the Indian city of Hyderabad. Through an online search we found land for commercial projects in Hyderabad for sale. The price of the location is available upon request, but we believe we will have sufficient funds to purchase the lot and build the infrastructure. Luxury-segment hotels have the highest developmental costs. In an article by TRI Hospitality Consulting in 2006, it states, “ five star city hotel projects…face construction costs today of $275,000 to over $350,000 per room” (Soms).

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

Hotel and lodging sector is one of the oldest parts that make up the hospitality industry. The origins of the industry can be traced to the earliest of times known to mankind. “The history of hotels is intimately connected to that of civilizations; facilities offering guests hospitality have been in evidence since early biblical times” (Levy-Bonvin, 2003, para.1). While the most ancient hotels did not have all the modern amenities that consumers have become accustomed to receiving when frequenting the various hotel brands and companies, the ancient hotels helped create the industry that is still growing and evolving today.

Attractiveness of locations, quality of rooms & services, and company’s global operations are some of the key criteria for hotels.

AccorHotels is a solid player in the global hotel industry, and is still on the rise. They are the largest hotel group in Europe, and continually expanding through acquisitions and new properties. By acquiring brands with an already fantastic reputation, AccorHotels encourages the growth of the reputation of the rest of their brands. AccorHotels has an estimated market share of 1.7% ("Market Research Reports”)

Like any aspiring company, hotels have to be aware of the market and be flexible

The aim of this report was for students to undertake research into factors that drive change in business as a whole, why they occur and how it can impact upon the management of hotels in the future.

However, there are many contemporary issues that actually are connected with the service and function of hotels which is the subject of this research. There are clear-cut theories as well as implied theories related to the present-day questions on the topic of operation of hotel industry (Torres & Kline, 2006).

This research will focus on an additive exploration of prior undergraduate research of Hussain,(2011). In 2011 Hussain has researched only 3 star Hotels In Norther Cyprus. This study will incorporate 4-5 star hotels as its research settings. This will add

Evidence- The author has provided the evidence in the form of Ganco and Agarwal, 2009 to support this assumption. It is essential for every new firm to have particular experience in specific field which help them to survive and compete with other rivalry in the market.

Depending on the results of the initial investigation the survey is now expanded to a more