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Understanding Strategic Management UB: Understanding Strategic Management A Strategic Analysis of Pizza Express. Industries: Restaurant/Retail FAO: The Board of Directors. Word Count: 2495 (not including Tables or Executive Summary) Report prepared by UB: Module Leader: 1 Understanding Strategic Management UB: Executive Summary Pizza Express is a key player in the Restaurant Industry. It is one of the biggest chains in the casual dining sector. Alongside this, Pizza Express boasts an in‐restaurant takeaway service and offers their signature pizzas in supermarkets as a fresh prepared pizza ready to cook at home. All three of the markets which …show more content…

Company Summary Company Name: Pizza Express (Restaurants) Limited Industry: Restaurant – Casual Dining Sector Parent Company: The Gondola Group Type of Business: Private Equity Business Owner: Cinven Number of Restaurants: 413 Number of Employees: 9,300 Average Spend per Head: £14.00 1.1 Background Pizza Express (PE), a market leader in the casual dining sector is owned and operated by The Gondola Group, who currently own several brands of restaurant chains including ASK, Zivvi, BYRON and Kettner’s. Gondola Group formulates strategies across the board for all their brands with Chief Executive Harvey Smyth responsible for operational activities. PE is the largest of the brands being an Italian themed restaurant chain focusing mainly on pizzas and pasta. Their services have also expanded, with a range of retail pizzas available to buy in supermarkets to cook at home, or the ability to use the restaurant as a takeaway facility where customers can collect their favourite pizzas to eat in their own surroundings. 1.2 Current Market Position Restaurant Market Value: £26.18 billion. (Keynote, 2012) increased 5.7%. Number of Meals served: 3.854 billion (Keynote, 2012). Average spend per Head: £11.95 (Keynote, 2012). 1.3 Current Financials Figure 1: Current Financials of PE. (FAME,

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