google case study Essay

Cloud computing is one of the fastest growing segment of Information technology today. In simple words cloud computing means storing and accessing data and programs over the internet instead on the computer's hard drive which can be accessed from any part of the world if the individual are connected to the internet or a network connection is available 24/7. A simple example of cloud computing is g-mail. With the connection of internet through any medium we can send and receive emails.

Cloud computing is a fast growing information technology trend that many companies including Google, Microsoft, and IBM are currently looking to get a stake in as demand for the service grows. Cloud computing is the concept of allowing both individuals and businesses to store data and applications on remote servers (owned and operated by a third party company), rather than on their own hard drives and data centers. The service boasts the ability to securely access data and applications from just about any device with an internet connection, allowing for such services as streaming music from a personal collection from multiple devices, and even to business

Cloud computing is the practice of using remote storage for applications and data. The idea itself is not a new one; it has been in use for many years albeit under different names. In the earliest days of the computer age machines had to be physically large to contain the hardware required to do their jobs. It was impractical and prohibitively expensive to provide one of these mainframes for individual users; not to mention for what they were used for, unnecessary. Instead, one central computer was wired to several terminals that users could interface with. Typically, only large organizations such as, major corporations or government agencies could afford one of these machines or had need of one. This was the birth of cloud computing. Until the early 1980s this system was typical for any organization requiring large amounts of processing power. It was considered unnecessary and difficult to put the nuts and bolts of applications onto users’ desktop machines. Rather, by keeping applications in a central location, they could be managed and updated more easily and large amounts of storage space and processing power were not needed on desktop machines. Indeed, before this time there were no desktop machines mass produced that could achieve this level of power. This was about to change.

It seems that Google with their Android OS is a little in front of Apple with respect to technological advancement; this is why Apple need to direct some of their costs to research and development to keep up or become better than their competitor.

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Cloud computing is an internet based computing which provides various applications and services like storage, servers, infrastructure, networking with low cost, on-demand self service, pay as you go model, location independent resource pooling, reasonable price , rapid elasticity etc. Cloud computing is one way to increase the capacity add capabilities without investing in new infrastructures like computer hardware involves storage memory, licensing for new software, training for a person and in a dynamic way.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

The battle for the mobile computing market share between Apple and Google wouldn’t matter much if there wasn’t so much potential money at stake, and the majority of that money will come from advertising. App sales are another important component, especially for Apple. What irritated Steve Jobs about Google OS was that the Android phones offered many features that Apple had created, including the overall look of the devices and the use of multi-touch finger swiping.

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry?

Google’s organizational structure is less about control and meeting goals set by the company. The company is more focused on employees meeting the objectives that they have set for themselves. Google takes some aspects of the Laissez Faire style of leadership as all employees are given freedom to create and determine their own deadlines and ideas for projects. The managers act

Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,

Cloud computing refers to the storing of computer data and applications over the internet rather than on home or office network. It allows the sharing of data-processing tasks, online access to computer services and resources and centralized data storage. Instead of installing applications locally on your personal computer, applications are stored on a remote “cloud” server that you access through your web browser. Rather than every user having their own copy to install maintain and upgrade, a single cloud application at a single location can be shared by multiple users.