green logistics

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Assignment: Green logistics Sjoerd de Kreij & Bas Scheepers ID:2013319400 & 2013319495
General logistics

It is widely known that logistics plays a major role in the product and service production. Logistics is described as: ‘’the part of Supply Chain Management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers ' requirements’’.i It is important in all the business processes and concentrates on moving goods and services from suppliers to producers to the end consumers. One important part of logistics is the transportation industryii. The
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Packaging is an example of operational performance. Environmental aware companies developed new ways of packaging their products such that production process became more environmental friendly and the delivery of products could be more efficient.
Applications green logistics
One company that made a strategic mission of being more environmental friendly and continuously focuses on reducing the environmental impact of their product is the Dutch beer company Heineken. The company applied the green logistics management in their supply chain by identifying were potential improvements could be made. According to Heinekens’ sustainability report, they focused on many elements to become greenxiii. It focused on inbound and outbound logistics, packaging and the logistics of the their human resources.

Packaging
As stated before, packaging is an example of operational performance in logistics. Heineken of course, also developed new ways of packaging their products so that production process became more environmental friendly and the delivery of products would become more efficient. Although packaging is a way to express their brand and presents where they stand for, it is also a big part of their carbon footprint and part of polluting factors. Therefore Heineken renewed their packaging policy at the second half of 2012. This policy tries to achieve to maintain quality and the expression of the
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