Growth Strategy in Small Entrepreneurial Business Organisations: A Conceptual Model Satyajit Majumdar
T. A. Pai Management Institute
Manipal 576 104
Karnataka
majumdar@mail.tapmi.org ------------------------------------------------------------------------------------------------------------------------------------------------------------------- Abstract The research article focuses on two major considerations namely growth planning in small organisation as entrepreneurial as well as strategic activity. Growth of small organisations is influenced by the background/resource of the entrepreneur, the nature of the firm, and the strategic decisions taken by the
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The literature support was drawn from survival of new firms and growth of existing firms. I have also taken literature support to develop an explanation about ‘growth’ in small and entrepreneurial context. Research gap – In his book authored by Patel (1995) titled ‘The Seven Business Crises’ addressed business planning, management and growth issues of entrepreneurial organisations. The author took a consultative approach and expressed that entrepreneur’s attitude and psychology is important for growth as most of the problems are rooted within the venture rather than outside and recommended a carefully crafted strategic growth plan with high degree of entrepreneurial intensity to create a niche. He also advocated that taking outside help in the planning process may lead better results. Organisational performance and effectiveness is a function of match between organisational structure, processes, and the external environment (Hrebiniak and Joyce, 1985). In the filed of strategic management pioneering works were carried out by many experts. Porter emphasised that corporate strategy can not be planned and implemented without considering the competitive environment whereas Mintzberg explained that strategy is evolutionary, organic process and it is unpredictable (Hamel and Prahalad, 2002). Although Chandler stressed on organisational structure design around the needs of effective
According to Mantere (2013) organizational strategy exhibits a division of linguistic labour, where responsibility for key concepts is assigned to particular individuals or organizational functions. Such linguistic experts oversee the proper use and maintenance of strategy language. The language-based view helps to understand linkages between institutional, network, organizational, and micro level views on strategy. It also problematizes widely held intuitions regarding the relationship between strategy and organizational outcomes. When both of them are executed well an organization will achieve best possible outcome. In business, the Structure follows strategy, which means that a corporate structure is created in order to implement a given corporate strategy. For example in the middle of operational and choice making levels numerous layers makes it difficult to see the week signs identifying with business sector opportunities and dangers which brings about wrong
In the article Mintzberg (1984, pp. 66) argues that companies are incorrectly planning strategy through rationale control, the analysis of competitors and markets, and of companies strengths and weaknesses, and combining all of this information to create their “full-blown strategies”. Inkpen & Choudhury (1995) believed that organisations that relied on strict set routines and focused on consistency would then be unable to become innovative and be able to experiment.
The Case Study concerning MacFarlane solutions is an interesting one to note down regarding strategic planning in an organization. From the information given, it appears that the small business expanded merely due to the insight of Bill MacFarlane and the planning that he gave forward. (McDonald 2011 pg. 736) Bill started off after working in a firm and having an experience of more than forty years. He specialized in what he knew and then gave forward what he was good out. There was risk in his ventures as the expert started out, however he trusted his instincts and went out with the planning.
Conclusion: This paper is intended to give clarity on the depths of small businesses, how they plan to succeed and get through possible adversity. The surviving mechanism it takes to maintain in a world where large businesses are expected to exist longer than small business.
The various typologies associated with the strategic management model are being highlighted by Andrews et al (2009). One of which is the Miles and Snow's Typology. Developed from the studies of business strategies by Raymond Miles and Charles Snow, this typology posits that managers attempts at business strategy is aligning that strategy to the prevailing conditions of the external environment. Another premise of this typology is surrounding the four basic types of classification - defenders, prospector, analyzers and reactors.
Small businesses are mighty minnows, reflecting the competitive spirit that a market economy needs for efficiency; they provide an outlet for entrepreneurial talents, a wider range of consumer goods and services, a check to monopoly inefficiency a source of innovation, and a seedbed for new industries; they allow an economy to be more adaptable to structural change through continuous initiatives embodying new technologies, skills, processes, or products (Ibielski 1997, p. 1).
An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.
Strategy can be defined as being different from one’s competitors, finding the race to operate and accomplished it. According to Michael Porter (1996), while becoming better at what you do is desirable, it will not benefit you in the long run because it is something other competitors can also do. Strategies for organizations are originally developed by Michael E. Porter in 1979 by introducing the five forces model. A company can identify the industry profitability and attractiveness by analyzing the five forces of Porter (Johnson et al., 2008). And then a reasonable strategy can be set up in line with the strengths and the weakness of an organization is able to create a plan for a stronger position for the organization within its
‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment
In order for a strategy to become effective it is required that the strategy matches the organization. The importance of matching organizations design and structure to the particular needs of strategy was first brought forward to the forefront in a landmark study of 70 large corporations conducted by Professor Alfred Chandler . His research revealed that changes in an organization 's strategy bring about new organizational problems which, in turn, require a new or refashioned structure for the new strategy to be successfully implemented. He found that structure tends to follow the growth strategy of the firm but often not until inefficiency and internal operating problems
This essay will look at strategic management processes and how they can be used to improve organisational performance; it will also describe
The ‘’Successful Strategic Management Growth-Oriented Timber Haulage Entrepreneurs’’ describes what kind of strategic management develop to achieve growth profitability. Also, this research emphasizes the importance of strategic management. Strategic management involves the implementation of setting objectives, policies and goals. The most important factor to achieve a successful growth and sustainability is taken by the executive manager and owners. Executive managers has the commitment to reach and pursue the firms’ objectives to create profit. Also, the executive manager have the highest level in the company, but also the highest responsibilities of managing the company day-to-day. The owners and executive managers design and develop
Numerous large businesses that are operating today were once started as small businesses. A new business is established to create a good or service that no other businesses have ever created or simply a product of higher quality than existing products, with the purpose of meeting customers’ needs and earning profits. Due to the technological advances at the present time, starting and operating a new business is less laborious. Nevertheless, would-be entrepreneurs should be familiar with the proper approaches to start their businesses.
There are serval strategic options that can help business to grow. Firms choose the most suitable growth strategy based on the consumers, market situation and expansion objectives. The trend of globalization and internationalization drives the need to increase competitiveness by decreasing cost of production. Internationalization is a commonly adopted strategy for firms nowadays to expand their businesses and acquire more sales all over the world. It is defined as ‘developing networks of business relationships in other countries through extension, penetration and integration’ (Johanson & Mattsson, 1988). Firms usually use Ansoff’s Product/Market matrix to create a strategic planning tool that provides a framework to help entrepreneurs or
This study is an investigation of the strategic growth of a small company (Ravi Rice) based in the city of Jhang, Pakistan. Since the business was established, it has found difficulty in gaining more customers and it is localized in its certain area. This was a big problem for the company affecting its sales and growth overtime, management had to overcome this hurdle, because the company would not be able to survive with its current customers, despite having a large production but limited market share.