1.1 Background of the Study
Heritage Tourism is traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural attractions. (Heritage Tourism & Economic Development)
Its activities and services which provide international and domestic visitors with the opportunity to experience understand and enjoy the special values of a region’s heritage, are sometimes referred to as heritage tourism. (Lorton Consulting)
It has been hailed as one of the fastest growing forms of cultural tourism, and that if one can assign meaning to the term ‘heritage’ it is generally related to culture in the form of buildings,…show more content… Nowadays, there is a growing interest in cultural resources because it offers new economic benefits for culturally rich destinations. But this interest gave challenges in managing and preserving heritage facilities and attractions.
The concept of heritage tourism is basically different from general tourism (Garrod and Fyall, 2000), heritage is about preserving and protecting, while tourism is about gaining business (Aas, Ladkin and Fletcher, 2005).
Thus, the relationship between heritage and tourism and tourism is often characterised by conflicts where heritage tourism is perceived as compromising conservation goals for the benefit of profit (Nuryanti, 1996). However, the costs present in the conservation of heritage make the revenue from tourism indispensable. The mutual benefits that are perceived lead both sectors to common economic goals, and towards creating money for the local community while simultaneously supporting the preservation of its culture (Peters, 1999).
This study’s main objective is to determine the link between heritage and tourism in San