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Now-a-days, the word career has become a buzzword because of its increasing significance. The word career comes from the Latin word "cararia", which means “track for wheeled vehicles ". As a person leads his life in a particular occupation it is compared to cararia or career. So, A career is an occupation undertaken for a significant period of a person’s life and with opportunities for progress. With the increase in education among people, the use of the word career and the intensification of consciousness of the need for building a successful career are increasing. As a result, the aspects of building a career have expanded to a great extent. Now a person can pursue his career in numerous sectors such as Marketing, Information
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Also, there are many data-gathering organizations. Positions are greatly varied, including interviewers, supervisors, analysts, psychologically oriented or trained consultants, etc. Most work is with consumers, but some researchers or research settings are specialized, focusing on certain market segments—e.g., executives, medical personnel, Hispanics.

Career opportunities in new product developing exist in the consumer industries, advertising agencies, public agencies, medical agencies, retailing management and many more. This broad background specialty has very promising potential opportunities for the marketing planner. At the same time, there are no clear-cut or well-defined entry level positions. Often, one may start in an entrepreneurial or inventive way, bootstrapping an idea into an enterprise, which may or may not go on from there. A good example is Michael Zane, inventor of the Kryptonite lock, who struggled to diversity the offerings of his company.Commonly teams are involved in new product development, including engineers, marketing researchers, and product managers.


The larger chain and department stores have formal training programs, some of which are among the best in the world, irrespective of type of
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