i-Sense : a Sixth Sense Business model for the Mobile Industry

New York headquartered company, Verizon Wireless is one of the world’s largest telecommunication companies today. They use their worldwide network to bring interactive entertainment, the Internet, and digital media to the fingertips of its customers. Verizon makes it possible for people all over the world to stay in touch and businesses to connect better with consumers by bringing hands-on technology directly to those in need (Verizon, 2016). With that being said, this paper will be an informative piece that covers three noteworthy trends within the telecommunications industry that Verizon Wireless partake. The information gathered here will be used as background material for an upcoming discussion of Verizon’s strategic priorities.

Based upon revenues, Verizon Wireless is the most profitable wireless communications carrier in the United States, and poised to be the most profitable in the world. The company provides high-quality service and works endlessly to expand and improve upon its infrastructure. The model is very successful and creates the mindset that an ever-improving network is the only way to succeed. The limitation this mental model poses is that the company does not use the advantages of economies of scale to pass savings onto customers. Most customers would be happier to know that their bills were reduced than to know that their phones will receive full 3G service on nearly every square foot of the North American continent.

Understanding and estimating human attention in different interactive scenarios is an important part of User Centered Design. With the arrival of Victoria viewers, a wearable eye-tracking glass, monitoring of human visual attention will soon become ubiquitous thanks to this barrier breaking new technology and all of its astonishing capabilities and potentials. Victoria viewers, developed by a team of software engineers at Victoria university of wellington is a wearable technology that comes in a form of glasses, which has an optical head mounted display or simply known as OHMD. Victoria viewers has the ability to display information that a user requests for via voice commands in a hands free format, the Victoria viewers is able to communicate with the internet to find the most relevant information for the user requests. The project team at Victoria university are on a mission of producing a mass market ubiquitous computer. The team plans to find the different kind of potential audience Victoria Viewers can have in order to design a user friendly interface and also to create a set of killer apps that will put Victoria Viewers in the list of the must have devices of our generation. In this essay I plan to talk about how we would go about trying to identify the users and their goals, the challenges that would arise in successfully identifying these users and goals and how the personas, goals and scenarios created here will be used in later stages of software

John Thackara, director of Door of Perception, conveyed his concern that pervasive computing is infiltrating out society in such a way that we are becoming machine dependant. The problem with the pervasive computing and the Autonomic System is that it removes the responsibility from our lives. It is like the frog in boiling water story. If a frog is directly placed into a pot of boiling water, it will jump out as fast as it was put in. If, however, the frog is placed in a pot of cold water that is heated up, the frog – unaware of the slow yet constant increase in temperature, will be cooked before it is aware of any danger. This scenario can be paralleled in our society. If a person 25 years old from the 19th century were placed in today’s society, that person would jump out in terror and

Iridium is a first mover in the satellite mobile phone industry. The advantages of being a first-mover are technological leadership, high switching costs for buyers and access to scarce resources. However, it would incur expensive research and development expenses and face the uncertainty of customer requirements that will be useful in creating products that will be valued by consumers.

Vodafone has a history to remain committed to offer outclass and innovative services to its customers. Fuelled by its motto ‘Power to You’, which rests on the ideals to delivercustomized services as per consumer’s desires. The company is always on the move to lead the way for innovations and gain competitive edge focusing their clientele around the world.

The wholesale strategy will involve working with different companies who can market the i Phone to various segments of consumers. This involves making some kind of licensing agreement and having these locations provide the product exclusively to cliental. If this approach is utilized, the company will be able to establish a wide variety of whole sellers (who can promote the

What is ubiquitous computing? An exciting new approach to serving us with technology? Or the environment where the virtuality will became the reality? Let's try to give the definition of ubiquitous computing, its development, including the key people and places influencing its development, and finally some concerns raised by this new approach for putting technology and people together.

Sixth Sense Technology provides us a near resemblance of a natural sixth sense, a higher order sense than the five senses we have. Sixth Sense Technology device have a mini-projector and a camera which are connected to a smartphone. Smartphone is used as a computer and have internet connectivity. Camera recognizes any object or person in the view with help of the internet connectivity and important information about that object can be projected on any desired surface including the object itself or user’s hand. User can easily interact with the information, manipulate or access it using fingers and simple hand gestures. It follows various type of hand gestures. For eg. If user wants to call someone he have to just put forward his hand in front of the projector and a picture of dial-keypad will appear on his palm and he can use it in exactly the same way as by cellphone. To see the time user have to just draw a circle on his wrist and a watch will be projected on his wrist. To take a photo you have to just make the frame using your fingers and a photo will be taken. File manager can be organized using any surface as an interface and hand gestures as your commands. Similarly this device has a large number of applications. And it is also highly portable usually worn in neck.

Come 1999, the international mobile data services market was ever so expanding and changing rapidly. Jorge Mata was able to hop on the bandwagon early enough to profit from this business venture as this industry was just at the beginning of a new era that would revolutionize how consumers and businesses communicated with each other. More simply stated, MyAlert was a great business idea, developing a more personalized mobile industry. Mata could not actually believe that such a business model had never been thought of in the past, but did not have to think twice before investing in the MyAlert project, becoming the first company to appear and succeed in the mobile services market in Spain. Flash forwarding to a year

Getting the right information at the right time and the right place is the key in all these applications. Personal digital assistants such as the Palm and the Pocket PC can provide timely information using wireless networking and Global Positioning System (GPS) receivers that constantly track the handheld devices. But what makes augmented reality different is how the information is presented: not on a separate display but integrated with the user's perceptions. This kind of interface minimizes the extra mental effort that a user has to expend when switching his or her attention back and forth

Introduction • Historical background of the company • Mobile communications market players Vision & Mission

- In developing the Netphone, Smart has used an ‘agile’ development process. Rather than following the traditional RFI/RFQ ‘waterfall’ software procurement process, Smart has established joint operational and R&D teams with its suppliers. The teams iterate continuously on the Netphone applications through three-month cycles of development, testing and user feedback. - Initial rollout goals are modest, with Smart planning to sell 200,000 Netphones by the end of 2011, with plans to address the mass-market with sub-$100 phones in 2012. - We believe that Smart’s Netphone offers three important lessons for the operator community. First, Smart has focused on its core services (messaging, address book, and mobile money), leaving all other applications to business partners. Second, rather than use the traditional RFI/RFQ software procurement process, Smart has pursued an ‘agile’ development process with three-month develop-learn-fix cycles. Third, over-theair software updates mean new services can reach Smart’s entire base of deployed Netphones faster.

Mobile phones have gone through a vast evolution since 1983. It is also a core makeup of the modern consumers’ life. Nevertheless, the company still not sure whether revenues would follow users to the mobile market and also worried about the ability of the enterprise which can monetize mobile devices to make extraordinary profit successfully.

Creating the mission of “Changing the world of Communication”, SingTel offered a diverse portfolio of products and services including Mio TV, mobile and fixed, and broadband operator to both individual citizens and corporate organizations in their main national operation Singapore and Australia. However, this report concentrates on the mobile communication in Singapore.