i-Sense : a Sixth Sense Business model for the Mobile Industry

2430 Words10 Pages
Executive summary The Sixth Sense is a Human Machine Interface (HMI) technology developed to bridge between users and the wealth of information from sources such as the internet and other digital archives. The core technology is comprised from application software as a controller, projector as an output device, and camera as input device. Furthermore, the user operates the machine using hand gestures as codes retrieving object-related information. Introduction Sixth Sense is a unique technology composed of a webcam, projector, and a mobile central processing unit. In the research stage performed by the author to find acceptable usability for the system it was clear that in order for the technology to evolve, mobility and connectivity…show more content…
What makes the i-Mode model so suitable for sixth sense is the role the mobile operator has in the value chain, a role of full control from material to service. Thus, enabling a more liner integration for such a radical technology, with the benefit of a large subscriber base and protection of a large firm. In this paper, a thorough analysis is given based on the functions of Henry Chesbrough business model. What values the user receives from the technology, to whom the technology is useful, the structure within the firm, the pricing system, the position within the value network and the mechanisms to create/capture value. Analysis Thinking by analogy, an existing model was used as the bases of this business model, i-Mode has been a phenomenal success in the mobile industry, which in many cases provided insight to other mobile operators when they developed or reinvented their competitive business model. The strength of the business model described below is derived from emphasis on value network and the relationships between the various market stake holders, such as equipment manufacturers, network operators, content providers, and platform operators. The I-Mode service was first lunched at 1999 in Japan by NTT DoCoMO, a packet transmission service that provides continuous internet access to unique high
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