Lovely Professional University, Punjab
Course Code
Course Title
Course Planner
Lectures
MGT203
ESSENTIALS OF MARKETING
15845::Pardeep Bawa
Course Category
Tutorials Practicals Credits
Courses with conceptual focus
4.0
TextBooks
Sr No
Title
Author
Edition
Year
Publisher Name
T-1
Marketing
Paul Baines, Chris Fill,
Kelly Page and Piyush K.
Sinha
1st
2013
Oxford Higher Education
Author
Edition
Year
Publisher Name
Reference Books
Sr No
Title
R-1
Principles of Marketing Management: Philip Kotler, Gary
13th
South Asian Perspective
Armstrong, Prafulla Y
Agnihotri, Ehsan Ul Haque
2009
Pearson
R-2
Marketing Management : Global
Perspective
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Planned
Discussion
Week 1
The Marketing Environment
(Understanding the External
Environment)
T-1:Chapter 2
OR-14
L3 Lecture explains about significance of analyzing external marketing environment for decision making L4
Revision of Chapter 1
L3 Students shall be able to develop an insight to analyze external business environment to take critical business decisions L4
Revision of Chapter 1
Case Study
Lecture 4
Week 2
Lecture 3
The Marketing Environment
(Understanding the External
Environment)
T-1:Chapter 2
OR-14
L3 Lecture explains about significance of analyzing external marketing environment for decision making L4
Revision of Chapter 1
L3 Students shall be able to develop an insight to analyze external business environment to take critical business decisions L4
Revision of Chapter 1
Case Study
Lecture 5
The Marketing Environment
(Understanding the
Abstract: Cell membranes play an important role in regulating what goes in and out of the cell. Diffusion, the process of movement of substances across the cell membrane from higher concentrations to areas of lower concentration, plays an active role in the transport and the regulation through cellular membrane. Sometimes, there are cases when cells are placed in hypotonic solutions and substances will diffuse through the cell membrane too much and will result the cell to hemolysis, causing it to swell and rupture. In this lab, we observed and recorded the time it took for diffusion of a propanol series substance to diffuse through a mixture of ovine blood to
Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.
In September of 2012, beginning in the country of Saudi Arabia, hospitals began seeing increased cases of a respiratory virus never before seen in humans. They named it Middle East Respiratory Syndrome, or MERS. MERS is a viral respiratory illness caused by the coronavirus. It was originally thought to have started there in Saudi Arabia. It was not until later that they were able to trace the origin back to Jordan starting in April of 2012. All outbreaks of MERS have been traced back to originating from the Arabian Peninsula (CDC, 2015a). Unfortunately, it is not known exactly how MERS was contracted in humans, but it is believed to have come from an animal source, probably from camels. Strains of MERS
This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione
Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes
The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.
Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).
This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice
Foxtel has used the marketing environment to strategise their marketing scheme in order to regain clientele and maintain profits. The marketing environment is anything that creates an impact on the company (Sharp, 2013, p. 185). In this situation the elements of the marketing environment concerning Foxtel include the competitors and the customers. These factors
In this paper I will present my research results regarding Singapore, as well as draw the picture of its marketing environment. I will include the information about the location, climate, population, religion and culture, official spoken languages, state of economy and level of technologies, political and legal systems, level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment.
Abstract: The purpose of this paper is to help the readers understand the importance of following directions, especially those pertaining to the school and classroom. Students, who are also soldiers, are held to the same expectations, if not higher, than those obtaining a civilian education and training. At the beginning of the training period, a soldier is required to sign a statement acknowledging rules that they will follow. These rules are set in place to ensure that students are learning at their highest capacity and to prevent chaos and disorder. Appropriate action will be taken for those who fail to follow instructions.
Under developing marketing strategies, various macro environmental elements are analysed both on national and international level for effectively penetrating the market and attain higher niche target (Saabira, 2015).
Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).
7. Greg uses adjectives to describe different aspects of fishing. Listen to Greg and Peter and complete the noun groups by adding the adjectives.
This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects