important instructions Essay

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Lovely Professional University, Punjab
Course Code

Course Title

Course Planner

Lectures

MGT203

ESSENTIALS OF MARKETING

15845::Pardeep Bawa

Course Category

Tutorials Practicals Credits

Courses with conceptual focus

4.0

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

Marketing

Paul Baines, Chris Fill,
Kelly Page and Piyush K.
Sinha

1st

2013

Oxford Higher Education

Author

Edition

Year

Publisher Name

Reference Books
Sr No

Title

R-1

Principles of Marketing Management: Philip Kotler, Gary
13th
South Asian Perspective
Armstrong, Prafulla Y
Agnihotri, Ehsan Ul Haque

2009

Pearson

R-2

Marketing Management : Global
Perspective
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Planned
Discussion

Week 1

The Marketing Environment
(Understanding the External
Environment)

T-1:Chapter 2

OR-14

L3 Lecture explains about significance of analyzing external marketing environment for decision making L4
Revision of Chapter 1

L3 Students shall be able to develop an insight to analyze external business environment to take critical business decisions L4
Revision of Chapter 1

Case Study

Lecture 4

Week 2

Lecture 3

The Marketing Environment
(Understanding the External
Environment)

T-1:Chapter 2

OR-14

L3 Lecture explains about significance of analyzing external marketing environment for decision making L4
Revision of Chapter 1

L3 Students shall be able to develop an insight to analyze external business environment to take critical business decisions L4
Revision of Chapter 1

Case Study

Lecture 5

The Marketing Environment
(Understanding the
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