“in What Ways Might Political & Technological Factors Affect the Marketing of Products or Services in an Overseas Market?”

International marketing: International marketing is the application of marketing principles across the borders of countries. Since Mattel, Inc. sells products in over 150 nations, the company

International marketing is when a company makes one or more marketing mix decisions across borders I.e France-England. Sometimes a business will set up a overseas office instead of operating from the original country, this is so that the business may start marketing strategies across the world with ease.

In the business industry, if businesses want to export their goods and services to other countries, they must become familiar with and adopt international and global strategies. Consequently, there are three types of international and global business strategies. The first type is international, which entails conducting a significant amount of activities outside the home country, yet its focus remains on the home market (Fung, 2014). The second type is multinational, which consists of operating in multiple countries, yet the headquarters is in its home country, not to mention that the competitive advantage will vary by country (Fung, 2014). The third and final type is global, which is when the organization treats the whole world as one market and one source of supply, not to mention, that its competitive advantage is contingent of common brands, standardized products, and global scale production (Fung,

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

According to Charles W. L. Hill (2016), “International business refers to, any firm that is involved in international trade or investment. With that being said, all a company has to do to be classified as a globally recognised company is export and import products to/or from other countries. Companies decide to go global and enter international markets for various reasons, and these different objectives at the time of entry should produce different strategies, performance goals, and even forms of market participation.

The firms select the target market in which the customers have a similar needs, preferences, perception, expectations, and taste etc. They should consider some factors at the time of targeting market are consumer's lifestyle, social status, age group, education and income etc (Caiazza, Very and Ferrara,2017). The most significant decision that firms have to be taken is that to done the marketing function at international or not. Therefore, when they decide to go at the global level they must have known about the legislations and regulations of the global market. Therefore, the firm cannot globalize market as they do not have a sufficient knowledge about the international market’s rules and

“An international strategy is a strategy through which the firm sells its goods or services outside its domestic market. Firms using an international strategy become quite diversified geographical as they compete in numerous countries or regions outside their domestic market’. (Hitt, Ireland and Hoskisson 2015, p.229)

This subject is designed to expand your understanding of international marketing and the role of marketing in an organisation operating across international boundaries. We will examine the various factors which must be considered when

3) Global marketing may take the form of diversification strategy in which a company creates new products or services for the domestic market.

Global marketing refers to marketing activities coordinated and integrated across multiple country markets. The concept of this involves the creation of a single or standardized strategy for a product, service or a company (Johansson, 2006). Those markets are not only defined within country boarders, but are also defined by buyer preferences that are similar across countries.

As a marketer, we all know that a product is more than a physical item: It is a bundle of satisfactions (or utilities) that the buyer receives. These utilities include its form, taste, colour, odour, and texture; how it functions in use; the package; the label; the warranty; and any other symbolic utility received from the possession or use of the goods. In short, the market relates to more than a product’s physical form and primary function. The values and customs within a culture confer much of the importance of these other benefits. In other words, a product is the sum of the physical and psychological satisfactions it provides the user.

When companies decide to enter the international business market they can do so via two different strategies, the multinational and global strategies. These two may seem like they are the same but in reality each strategy is very different. The multinational strategy’s main purpose is to adjust the product being offer to better appeal to the people or place to where it is being offer, while the global strategy does not make that distinction. Using the global strategy means that the same market strategy used in one country can also be used in another country without regard to the place, people or their culture. It may perhaps sound like an unreasonable strategy but when the product you must sell is standard the most important factor is cost; the global strategy succeeds in this regard.

Internationalisation in general is “the process by which a company enters a foreign market” (Rugman, Collinson, 2012, p. 733) and can also be identified as “the growing tendency of corporations to operate across national boundaries.” (BusinessDictionary.com, 2015)

The purpose of the report is to present the concepts of international marketing environments, globalization concepts, benefits and challenges of internationalization with respective to host and foreign countries with a comparison to the movie “Outsourced”.

GLOBAL MARKETING is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.