Essay on indonesia

832 Words4 Pages
Indonesia
The beauty industry, cosmetics in particular, has a bright future as women, no matter whether they live in big cities or small villages will always need a fully loaded make-up pouch in their bag.
The growth in urban cosmetics consumer spending is driven by the increase in spending in terms of brands. Urban residents tended to be more adventurous and sophisticated, so they tried different brands. On the other hand, many people in rural areas who had bought three brands last year had now reduced purchases to two brands or fewer because of higher prices compared to those in urban areas.

Competitive rivalry in the industry
Rivalry among competing firms is high. Color cosmetics sales in Indonesia are concentrated among the
…show more content…
Competitors
Orindo Alam Ayu (Oriflame)
Oriflame is a beauty company selling direct products of world class quality. Oriflame Natural Swedish Beauty products offer a wide range of product categories. With a strong belief in the potential of people and nature the management system concern for society and environment come up with products that produce from natural ingredients Oriflame do not test products on Animal.
Strength
Easily available products in residential areas, at parlors and sold by people whom customers know and trust.
Release catalogues frequently with offers on products.
Established brand name since 43 years.
Provides natural beauty products.
Weakness
Lack of promotional activities through mass media.
Depends on the network of individual sponsors on most of its distribution and available in very few stores.

L’Oréal
The L'Oréal Group is the world's largest cosmetics and Beauty Company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics.
Strength
Able to think outside the box. Its expansion through skin care device Clarisonic demonstrates its ability to venture outside regular product.
Well-segmented portfolio operating across different pricing tiers.
Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers

More about Essay on indonesia

Get Access