internal & external factors that affected General Motors and Adoptation

Throughout history we can see that housing has followed certain trends. These trends are most heavily influenced by the technology available to the public at that time. As can be seen throughout history, living conditions in general have improved, as there are more access to resources and building technologies. Although the world we live in has changed greatly, the basic type of shelter needed for everyday life and the resources needed to construct them has changed very little. This is why we can see a lot of parallels between the ways people live throughout history. However, the biggest change is in the way we construct buildings and especially housing. History has taught us that as time goes by, technology increases, making it easier for us to build structures. For example the Egyptians relied solely on Adobe (sun dried mud bricks) and slave labor for construction. Then came the development of hydraulic lime mortar, the Treadwell cranes (which is a wooden, human powered hoisting and lowering device) as well as the start of domes and arches, as structural components in architecture. Followed by the Middle Ages, which saw a huge emphasis on the construction of massive public buildings such as Cathedrals, Churches, Fortifications

The company I have selected to do my individual paper on is General Motors. General motors is the second largest auto manufacturer globally, manufacturing cars and trucks in 34 companies. General Motors are headquartered in Detroit, Michigan and employs two hundred and sixty six thousand people.

The general environment affects all organizations within an industry and includes technological, sociocultural and natural dimensions (Daft,

A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a

General Motors (GM) is a largest automotive manufacturer in the world in terms of market capital and production capability. During its 100 years of business, the firm has produced more than 400 million automobiles, and continue to grow its business in the different regions. The firm has been growing in sales, acquiring other brands, and implement new products and technology to serve for consumers around the world. After the firm has filed the bankruptcy protection in 2009, GM continues re-structure its management, re-focused its core business, which are GMC, Cadillac, Buick, and Chevrolet support GM competing in the automotive market. This automotive portfolio provides Gm a significant ongoing revenue, and support the firm to grow and expand its market shares in a foreseeable future.

The environment is a mix between the internal and external forces which has a major of influences positively or negatively on the organizations, especially on their ability to build and maintain successfully.

Over time, it’s how we will build GM into the world’s most valued automotive company.”

Assignment Session: 2012- 2013 Edexcel BTEC Level 5 HND Business and Marketing Unit 1 Assignment: Business Environment Assignment Introduction The assignment is aimed at providing you with an understanding of different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. Learning outcomes On successful completion of this assignment you will be able to: 1 Understand the organisational purposes of businesses 2 Understand the nature of the national environment in which businesses operate 3 Understand the behaviour of organisations in their market environment 4 Be able to assess the significance of the global

The ‘environment’ is everything happening in the world outside that is relevant to your business. As Baines(2011) describe : “The operating environment for all organisations is never static and seldom entirely predictable, and can therefore profoundly affect a company’s course of action.” Only after examine the nature of the marketing environment, we can therefore set up appropriate marketing strategies for organisation.

The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies

In today's world, no business operates in isolation without interacting with the environment where it operates. Irrespective of the nature of business whether public or private organization; manufacturing; service industry; local or international firm, its operations are inhibited by the environment in which it operates.

The component of business external environments, the general environment represents the forces that exist outside of the company that have the potential to indirectly affect it in some way. Although businesses cannot control what takes place within the general environment, evaluations of the general environment can allow businesses the opportunity to predict changes and also to identify future opportunities. The dimensions are grouped into seven environmental segments: demographics, economics, political/legal, sociocultural, technological, global, and physical (Hitt, Ireland, & Hoskisson, 2015).

This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and

Management has always played an important role in business. Managers are in place to guide employees, plan ahead for the business, and make important decisions financially and for the customers. In international business, however, management may take on a few more challenges and roles that are unique compared to the domestic market. This discussion will focus primarily on the impact of management in the globalization of business.

There are two kinds of external marketing environments; micro and macro. These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.