international marketing case 2-7 McDonalds & obesity Essay

McDonald’s has been negatively publicized to be an unhealthy option. The food is perceived to be loaded with fat, sugar, salt and carb at a high rate. It has been disapproved by numerous people as being a promoter of unhealthy diet pattern especially for the young generation who are extremely obsessed with the ease of availability and cheaper rates. It has been blamed to cause weight gain among consumers. Due to these facts, the group of health conscious people avoid McDonald’s even after the healthier pickups introduction. (Kane, 2013)

Not too many people can compare McDonalds with the Cigarette companies. Fiene is comparing the fact that the cigarette companies were targeting young kids with their Cool Joe Camel commercials from the mid to late 90's.

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

First of all, we will touch the field of food health. In this situation, McDonald’s as the world’s leading fast food company has inevitably been first in the firing line. The problem in obesity and health eating has confronted the

Obesity is a complex issue with many contributing factors. These include the many changes in technology and the increasing numbers of parents in full time work, along with the every increasing advertising of unhealthy foods. These factors combine to create an environment where stresses on time for parents and children are high and

There is also continued increase in the proportion of children at risk of being overweight (Puhl & Latner, 2007). Childhood and adolescent obesity and overweight trend increased considerably between 1999 and 2004. However, the trend seemingly leveled between 2005 and 2006, and then surged in subsequent years. In 2008, the estimated obesity prevalence rate among children and adolescents of 2-19 years of age was 16.3 percent and overweight prevalence rate was 31.9 percent (Fleming et al., 2008). In 2010, it was estimated that 38 percent of children in the European Union and 50 percent of children in North America were overweight. This dramatic increase in childhood obesity is likely to have considerable long-term impact for economics and public health. If not reversed, the public health obesity toll is likely to continue rising as children and adolescents enter adulthood and start experiencing delayed and usually life threatening obesity complications (Fleming et al., 2008). In addition, there is increasing concerns regarding the vulnerability of many children to the adverse emotional and social obesity consequences. The effects of some of these consequences may be immediate with undesirable health outcomes and potentially lasting effects (Puhl & Latner, 2007). Childhood obesity is specifically problematic because it is not only linked to various comorbid physical and psychological problems but also adult obesity predictors and mortality risk factor (Werthmann et al.

The presentation of the cartoon seems to overtake the printed business article. Toppling three pages, the image is a prominent aspect of the argument given in the surrounding editorial. The corpulent character centered in the visual, namely Ronald McDonald, a popular icon for several McDonald's advertisements and public campaigns, is quite representative of the McDonald's franchise as a whole. The use of a very identifiable marketing icon helps to convey the subject of the cartoon. Surrounding the fatigued icon is a mess of half-eaten cheeseburgers, French fries and sodas, all embracing the exclusive golden arches. Without saying "McDonald's", the artist uses components of advertising that the audience will correlate with McDonald's restaurants. The cartoon illustrates Ronald McDonald to metaphorically represent McDonald's itself.

Recently, a claim was made that worldwide obesity has become a growing issue. The global population is expanding, as well as the weight of humans. Obesity rates throughout the world have increased, as 1.9 billion adults have been overweight and 600 have obese since 2014. A majority of countries have experienced an increase in obesity rates between the years of 2010 and 2014. Obesity is not just a worldwide issue for adults, but is also an issue for children. 42 million children were known to be obese and overweight in 2013 causing countries to fight against obesity among children. The increasing rates of

Why has the number of children with obesity increased over the last 30 years? Having a poor diet along with a lack of physical activity can create the perfect atmosphere for becoming obese; nonetheless, obesity can lead a child to an unhealthy lifestyle and serious health problems. Unfortunately, children have been exposed to poor diet and lack of physical activity now more than ever, and parents are not as aware of this as they should be. We can blame the rise of obesity in children on poor diet, lack of physical activity and most importantly, parental unawareness.

3) Should Mc Donald’s offer healthy alternatives to the same extent in all the countries in which it operates, or just those where it has been criticized in the past, or is it expecting further regulation? What if customers overseas do not want healthy options?

Therefore, combatting child-hood obesity should not be left up to one individual or family, but greater effort should be made to reduce the negative impacts of society on those who are especially vulnerable and at risk for succumbing to obesity.

A quote from Richard Carmona says, “If the childhood obesity epidemic remains unchecked, it will condemn many of our kids to shorter lives, as well as the emotional and financial burdens of poor health” (“Richard”). Carmona is right in many ways. More than ever, childhood obesity is a huge problem in America today. This disease is causes health problems, emotional problems, weakness, and fatigue. Childhood obesity in America has become a widespread problem and will continue to worsen unless we enforce these three important solutions.

The growing problem of child obesity is one of the main factors contributing to the

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address