jumpman23- the appeal of advertising Essay

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

​I’ve been playing baseball since I let out my first cries. For me baseball is a battleground. The side that is better prepared and executes well is the one who usually wins. Just like how you don’t go out to war without any training, the same goes for baseball you don’t go and just play baseball. Practice in general is important for anything that you do; it allows you to experience a situation during a time where it’s not important. I can’t recall a time where I didn’t practice and performed during a game. Baseball has taught me that if I want to succeed you have to prepare yourself. It doesn’t just happen. In terms of school, imagine going to take an exam without sort of studying you won’t do so well. Apart from practice, which prepares you physically, if you’re not mentally right, you won’t do so well.

Finally, if the love of the possible earning potential of a successful baseball player is the ends that the athlete is pursuing, his path to achieve this goal will vary from the other three desires. This person will want to be the greatest player that he can possibly be so that he can demand a high salary. He may spend countless hours perfecting and studying the game, so that he has the talent that can demand a top salary. This athlete may be enticed to the use of performance enhancing drugs to increase his capabilities perhaps escalating his earnings.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Many commercial ads have one intent in mind, and that is to sell as many of their products as possible through advertisement. The goal of this commercial ad is not any different; as the ad is trying to sell a product: which is a customizable, 2013 Mustang Ford (car). This can be evidenced by the quote the ad which states, “Everyone has an inner Mustang, unleash yours…” This quote reveals that no matter what, everyone has a hidden innovative side and to; release your individuality through this customizable car. Another reason why this quote supports this statement is because creativity still tends to remain a hidden potential that people must discover and “unleash”.

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

Do you ever wonder why you buy something you don’t need? In a January 1963 an advertisement for the SONY Corporation, the advertisers are attempting to make a small portable TV popular to consumers. The ad ran in a magazine called High Fidelity. This meant SONY could target consumers that were interested in staying current with the latest technology in electronics. In this ad from High Fidelity magazine, January 1963, the advertisers try to persuade the audience to buy this product by appealing to ethos with quality of the television, logos with the practicality of using this television, and pathos with using the appeal to personal satisfaction.

As I finished reading a rather intellectually stimulating article in a popular men's magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns. The inept, liver spotted, incontinent, prune-like old geezer stood in vulgar

Most advertisers use different appeals to create stereotypes about their audiences because people often buy magazines which fit the stereotypes they make about themselves. For example, people who always read Newsweek are mostly people who are at work, who are economically stable, and who are interested in the world situation. On the other hand, the audiences of Shape are mostly young women who are interested in reducing their weights or shaping up. In Jib Fowles’ essay, “Advertising’s Fifteen Basic Appeals,” he discusses the fifteen emotional appeals that are often seen in many advertisements. To corroborate his postulations of advertisement, I focused on a specific magazine, Cosmopolitan, and

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a

| Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion.

What is the basic purpose of advertising? The answer would be persuasion. Advertising is the researching and collecting of data in order to meet the needs of consumers through forms of direct selling, social media, and personal selling. How are we supposed to be Christians and in a worldly field and can these two extremes work? The answer to this is Yes. We are first and foremost called to be Christian than our profession second. In Roman 12:2-3 states, "And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God." This contributes to the point that Christians are not supposed to be of this world because our principles are different; because we know who we will have to answer to at the end of his life. Christians have to make sure that the will of God is being fulfilled. Every decision that one does must reflect what would Jesus do, or how can Christ be glorified through my actions.

     The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these names and phrases. People claim that often times these product names promote racial stereotypes and racial disunity. While some people may take offense to the name of the product as well as the way companies go about

Advertising has many different forms of writing in its field. There are three major characteristics that impact advertiser’s advertising methods. First, some advertiser’s might say a big impact would be getting the advertiser’s customer’s product to the companies target market. The second one might be how to inform the audience of the product and what media vehicles to use to make sure the target gets the advertisement. The third one is creating the final advertisement. In these three tasks advertisers have to write and reach their customers target audience with the new or improved product, to write to the media vehicle the advertising company wants to use to reach a market, and to write the advertisement itself.