kindle post Essay

In his 1982 article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles informs readers of various psychological human needs, defined as appeals. These appeals are used in advertising, to persuade consumers to purchase a product. Due to the prevalence of advertisements in today’s society, consumers have learned to block out advertisements. By using any of the fifteen appeals such as the need for sex, or the need for affiliation, companies can get into consumers’ minds, with hopes of selling their products. In other words, by appealing to consumers desires, the chance of marketing success

Most people, don’t stop and think how advertisers persuade you to buy their product. After reading Advertising’s 15 Basic Appeals, by Jib Fowles. I’ve learned that advertisers use one or more appeals in their ads, it can be used positively or negatively. While observing the tridents gum ad, it was obvious that the ad contained the need for sex, personification, and affiliation.

The lighting used by Hitchcock also serves to portray Madeleine as a fantasy woman, using the lighting to highlight her face. As Madeleine passes by Scottie in the restaurant she is bathed in a soft light which makes her all the more noticeable against the backdrop of a dimly-lit restaurant. Furthermore, as she passes by him, she is shown in a full body shot in the center of the frame, which Hitchcock uses to create an overwhelming sense of romance. Here, Madeleine is the desired object clearly separated from her mundane surroundings. The viewer is aggressively confronted with Madeleine’s image and this allows us to be swept up in the romantic fantasy along with Scottie. The lighting used in this scene actively draws the viewer to her features and ensures that all attention is on her. The audience are enticed and seduced by her and this stretches to Scottie as well as we can see that he is drawn to her and has to make an effort to be covert.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

According to Jay Walker-Smith, president of the marketing firm Yankelovich, American society has gone from being exposed to roughly 500 advertisements a day in 1970 to approximately 5,000 advertisements a day in 2015. As Killing Us Softly 4 reveals, advertisements and their contents have major impacts on the way an individual within a consumer driven society and culture views their day-to-day lives and overall satisfaction with themselves. Advertisements and marketing campaigns utilize and manipulate a variety of techniques to sell their products such as selling seemingly risqué/romantic sex lives and perfectness whether that be bodies, hair, makeup or lifestyles. One of the largest areas of marketing is food and alcohol, in which women are

Advertisements are potential enticements intended to persuade and inform consumers of the latest trends available for purchase. With products and services being widely advertised digitally, visually, in print or on radio, all employ similar yet diverse marketing strategies which makes them successful in their purpose. Located in Nourish magazine Aqui-Live’s promotion attempts to convince its target audience to invest in a healthy beverage while Barossa Valley Estate Cabernet Sauvignon 2014’s advertisements, featured in The Weekend Australia magazine, has its potential clients believe that this wine is essential in the lives of women who enjoy a tasteful red.

An incredible 96 percent of women ages 19-64 said that they would not describe themselves using the word “beautiful.” The purpose of this essay is to provide a rhetorical criticism of the controversial “Dove Choose Beautiful” commercial. By analyzing this symbolic Dove ad I will hopefully show my audience how a negative body image can change society. First, I will describe to the reader what we see as an audience of the commercial with no deeper meaning. Next, I will analyze symbolic artifacts as in its principles of unity, its principles of design , and its different type of appeals. Finally, I will evaluate the effectiveness of the commercial on society. The reason I selected this topic was to delve deeper into the idea of fighting negative body image as a whole. This allows not only women but men to feel like they are unique and beautiful in their own right. The feeling of not reaching the standards of what society says is adequate is wrong and I believe this commercial tackled the issue well. To understand the meaning of this artifact I must first

The installation took up the whole room which lend to the Woolfalk's vision of mystical incomprehensibility. The lead in to the center using pieces of art physically leads the viewer into the Woolfalk's vision of the symmetrical stage. The bright colors and bizarre imagery round off the Woolfalk's vision by lending emphasis to the aesthetic of the piece itself. Each aspect of the piece lends to the overall imagery itself in a way that appears nonsensical at first glance but crucial to the overall message of the

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.