knowledge managem samsung Essay

There is need to consider several things when we talk about operations and future of a business. Expanded through a minor export business in Daegu, Korea, Samsung has emerged as one of the prominent corporations in electronics around the globe (Samsung, 2015). Samsung has major emphasis on electronic appliances and digital media, memory, system integration, and semiconductors. At present, Samsung has always created innovation through top quality practices and products that are accepted around the global. This paper will present SWOT analysis and Porter model of five forces for Samsung and propose the opportunities to increase profitability and competitiveness. This paper also comprises a

Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly innovative and differentiated products, through massive spending in R&D. Samsung’s expertise in voice/data convergence, wired, wireless communications and core network technologies has produced a family of ground-breaking business communications solutions that are redefining the rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to differentiate the product, switching costs for customers are reasonable, and there is huge potential for cost reduction from economies of scope.

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

With all the changes and devlopment in market and technologies, Samsung has a respected top position within them. Its products have not only from the finest products but the strategies practiced within its organization is a good example of a hard driven company with remarkable strategies and approaches. Samsung succeeded in concerning the technology market. Its styles in senior marketers affected the innovation by pushing its participations and involving its employees in the process of development of the

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

In 2010, Samsung announced a 10-year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company has dedicated ₩2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics converted the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the August 21st edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more lucrative chip. The conversion should start in early 2013 with construction on line by the end of 2013.

Worldwide market share is the ultimate goal and being a distant second place to apple will not suffice. Improving quality assurance, research, and design all the while giving the consumer a better image of the company should increase Samsung’s market share. Continually including latest technologies in new smartphones releases before the competition will win back the tech savvy consumers who prefer premium phones.

Information can now reach out too many consumers within a few minutes while relying less upon a third-party seller. Samsung Galaxy is always a great line of products that everyone is waiting for every year since it always brings the latest innovating technologies. The new phone will be equipped with very good resolution and an exceedingly powerful processor to run any applications smoothly. Recording 4K video and mobile gaming will also see vast improvements. The phone will run on the latest Android software (Android Nougat) with many new features (Reisinger D, 2016). Therefore, this product is already shaping up to be very expensive to own. The previous product was the Samsung Galaxy S7, and it costs over $600 dollars. The Galaxy S8 may cost higher since it will have a better battery and more RAM (random access memory) to satisfy consumers. It does not matter how good a phone can be if the battery cannot keep up with it. Every mobile manufacturer has invested in improving the battery for their products so consumers can enjoy more.

Samsung mission can be divided in two overall goals, quantitative and qualitative. Quantitative is the one that can be measure and is to reach USD 400 billion in sales, o be predominantly number 1 in the global Informational Technological industry and Global top 5. The company has been growing its sales by 17.45% annually for the past 5 years, to a total of $141.21 Billion by the year 2012. If they keep this pace, they are going to meet their sales goal by 2021. Samsung move from 49th place in 2008 to 4th place 2012 in top global brand, and still remaining now, making one of the company’s goals already achieved.

4. Growth of tablets market. Tablets market is expected to grow in double digits over the next few years. Samsung has a strong position in tablets market and could expand it by introducing newer, better quality tablet models, such as its current galaxy line.

2) Strategies adopted by Samsung as the second largest handset market in the global mobile market. Corporate strategy, business level strategy

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.