lush marketing report

They are women with incomes of $25,000 or more a year that care about their appearance and spend money on beauty products. They tend to have curly or frizzy hair. They are women that tend to use beauty salons and keep up with fashion and fashion trends.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Sharon (group member) and I have discussed which models to use for the internal and external analysis. I am in charge of the introduction, PESTLE analysis, VRIO internal framework and Porter’s generic strategy for Lush. Firstly, the mission statement of Lush is to create equity through defining its brand identity using various brand elements. The vision statement is to make effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics for customers.

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.

Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products which support the function and structure of body, skin and hairs. Each and Every Aesop Product is created after keeping in mind certain factors such as considering distinct needs of the mass as well as seasonal and climatic conditions. They are

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

As you can see from my CV, I have through out my life been involved in charities ranging from Roots & Shoots as a child, where I was inspired by Jane Goodall to my later work with microcredit in Ghana. The research I have done into Lush’s stance against animal testing, as well as your ethical buying policy, such as the decision to remove palm oil from your products, originally made me a loyal customer before further inspiring

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Figure 5: Lush has a large variety of soap, one of its many product line

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;