maja blanca with squash

1782 Words Sep 22nd, 2013 8 Pages
CHAPTER 1
Summary of the project

1.1.1 Name of the firm
The name of the Company would be “Ma d’ Licious”. The proponents choose it because it’s easy to spell and pronounce for starters, and meaningful to the customers, not just to you. And also short term of Maja Blanca and Delicious. This firm will have a good impact on the customer especially the “kids” because this name is now becoming a common expression of the people. A HEALTHY FOOD JUST FOR YOU!!!
Another type of majablanca could be made from squash with malunggay or moringa. Squash and moringa are known to be healthy vegetables. Squash in particular is rich in beta carotene as Vitamin A, Vitamin B, Vitamin B2, Vitamin C, protein, fats, carbohydrates, niacin, calcium, iron,
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2.3.3 Latik – (browned coconut cream curds) are then sprinkled as toppings.
2.3.4 Agar – (gulaman in Filipino) can be substituted for cornstarch.
2.3.5 Maja Blanca – is also known as majablanca con maiz, or majablancamaiz when corn kernels are used in the preparation (maiz is Spanish for corn).

2.4 Scope and Limitations of the study
The scope of this study is limited only in produced product of “Ma d’ Licious” to be put at #92 Gil. Puyat, Brgy. San Isidro, Makati City near at the ABE International Business College. The main objective of this is to educate with costumer to offer quality of products.

CHAPTER 3
Market Study

3.1 Objectives of the market study
- to promotes product quality
-to promote the uniqueness of the product or service
- to enhances their capability to experimenting their own product
- to satisfy the customer’s need and wants

3.2 Methodology
- Banners Ads: are an excellent way to get company names and messages in front of the masses, and studies have linked web banners to higher brand awareness and consumers' incentive to buy.
- Leaflet: a piece of paper, or several pieces of paper folded together, that gives information or advertises.
- Poster: a large printed notice, picture, or photograph, used to advertise something or as a decoration

3.3 Demand
3.3.1 Consumption for the past year
Table 1
Year Population
2010 7,589
2011