manage the marketing process

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.

1. Identify the firm’s business strategy: A business strategy is the firm's working plan for achieving its

What is the product offered by the Daytona International Speedway and the Daytona 500? How does the Daytona 500 create and deliver customer satisfaction through the five types of utility?

Strategy is about which product or services should be produced and offered to which markets and which the customer needs and wants are met whilst achieving the objectives of the organization while making a profit – how each business aim to achieve its mission within its selected area of activity.

3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in

Company’s marketing objectives: to increase the sales to $ 10 million and improve the brand image by 5 %.

2. A strategy indicates the general direction in which a firm plans to move to attain its goals. The strategies of any business organization, whether purely domestic or multinational,

Strategic marketing management is the process of formulation, estimation and implementation of marketing strategy by an organization. Indeed a marketing strategy

| For your organization’s product identify two different market segments in consumer market and suggest a full marketing mix.

| Identify the macro and micro environmental factor influences of the selected organization marketing activities and decision making

Marketing management is a vital part to any organization because it will mostly decide how successful the organization would become. Therefore, organizations focus all their attention on creating a good image to impress consumers to attract as many as possible. Ultimately, their goal is to “have as many customers as possible pay as high a price as possible.” (Keller, 268) However, a good image is undoubtedly not enough in order to retain a large clientele and build a long-lasting customer loyalty.

For any company setting the objectives and goals are important and necessary for the mission statement to make it happen. The objectives and goals of any company are needed in order to reach its mission, as an example “ if we want to reach 1st floor of any building we need steps” so steps are like the objectives and goal which helps to reach our destination ( mission ). Secondly, any company’s mission should be turned into detailed supporting objectives for each level of management. And in this one the important thing is that the manager should have objectives and he should be responsible for achieving them.

Prada operates throughout the world and it’s headquarter is in Milan, Italy. In 1913, Mario Prada founded the company. Currently, this company is operating with over 250 outlets throughout the world with Prada Mario and his brother started business with a leather goods shop in 1913 in Milan, Italy. The shop initially sold leather products only. Mario Prada was against the role of women in business; hence, the female members of the family were not entered in the company. Mario’s son showed no interest in his father’s business, so his daughter, Luisa Prada took charge of the company. She served the company for almost twenty years. In 1970, Luisa’s daughter joined and she took over for her

Business-to-business markets consist of companies that buy products or services to use in their own businesses or in making other products.