manage the marketing process

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BSBMKG603B Manage the marketing process ASSESSMENT 1 1. Marketing activities: Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities…show more content…
To work effectively and efficiently, delegation of work would be as below: ● ● ● ● I – in-store promotions Tony – web pages Marie – advertising/PR Lamberts consulting – market research and marketing audits. 7. For Summary notes, you must include the point below: Communication: Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees. Houzit in short needs to communicate effectively and engage in two flow communication and need to perform the task below: ● shared emailing ● formal meetings ● informal meetings ● team visits – stores ASSESSMENT 2 1. Strategies: A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer). Below strategies are applicable to Houzit for staffing its company: ● maintain enthusiasm ● use of wall charts to monitor progress ● informal chat ● formal weekly meetings. 2. Resources: Some important resources need to be enhanced by Houzit are such as: ● key person report ● greatest need ● greatest return
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