managerial accounting Essay

| Raymond Weil, a European manufacturer of premium watches, is trying to compete in the U.S. market with other fine watch brands. Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only. The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer…." In the United States, Raymond Weil watches are not available in every jewelry or department store. For example, in large cities such as Boston, Washington, D.C., and San Francisco, there are only three retailers in each city that are official Raymond Weil dealers. Raymond Weil seems to be using:

Warren Company makes candy. During the most recent accounting period, Warren paid $3,000 for raw materials, $4,000 for labor, and $2,000 for overhead costs that were incurred to make candy. Warren started and completed 10,000 units of candy, of which 7,000 were sold. Based on this information, Warren would recognize which of the following amounts of expense on the income

Swatch slashed the number of individual parts that a watch required from 91 to 51 and began housing them in an easily mass produced plastic case. With this formula, the Swiss made a breakthrough into the global watch industry by producing high quality, inexpensive watch in Switzerland.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Branded watches have continuously been well-liked throughout the years and will still continue to be trendy in the years to come for the reason that after consumers buy into a brand, they reap countless benefits. With their knowledgeable purchasing routine, consumers continue to purchase in style brand watches for five important reasons.

In the Jura Mountains village, Switzerland, George Edourd Piaget created the Earl brand in 1874. He sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking (Piaget, 2016). Piaget began his work on his family farm and provided top of the line jewelry with his designs. His son Timothée assisted the company as George began to grow older, nonetheless, he still continued to carry on the tradition of quality watchmaking. It was 1943, when the brand was registered which helped shape the company into what it is today. If Piaget would have decided not to register the label, it would not have become as successful as it is. In 1957, the Manufacture introduced the famous ultra-thin

unnamed. This new watch would corne in a variety of colored plastic cases and bracelets with an

“Takes a licking and keeps on ticking.” For years this is the image that has been associated with Timex watches – dependable, reliable, almost indestructible. Timex’s (www.timex.com) advertising was closely associated with the Timex image. The advertising campaign featured different attempts to destroy Timex watches that failed to stop the Timex from ticking. One memorable ad showed a Timex watch strapped to the propeller of a motor boat before being driven across the lake. The dripping watch was proudly displayed as the second hand swept past the face of the watch.

The technology companies producing smart watches can also benefit from the partnerships since they will have access to the aesthetics and design of the luxury watches makers. The tech firms will also understand the preference of luxury segment much better through the collaborations. The software which featured in the 18-karat-gold Apple watch edition, the top-of-the-line $17K offering was identical to that of Apple's entry-level $369 sports watch model, which means luxury consumers are paying to invest in gold encasing and the status attached to the

The company that located in Jl. Kanayakan No.28 Bandung start as the founder, Lucky Dana Aria, got the high-priced wooden watch from America. At that time, it was the leader of the small and medium enterprise in that country. Lucky found that the material used in that watch is imported from Indonesia. He also found that the watch is manufactured in Indonesia. From that fact, Lucky started thinking about how if he makes the same wooden watch from Indonesia with the same quality at affordable price and also could bring the pride of Indonesian culture globally. So at that moment, in 2011, the wooden

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry

They have started expanding the watch industry. They are able to find in Africa, Asia, Europe, Latin America, Middle East, North America and Oceania.

This case begins with highlighting the success that had now gripped the Swatch Company lead by Nicolas G. Hayek. Due to strong numbers from 2010 the company set the goal to make 10 billion. This was only made possible by their multiple different brands across multiple different segments, innovative technology, and coming out of a brief period of difficulty with their most profitable flagship watch, Omega. The company now sets its sight on a new goal, surpassing the long established brand, Rolex. In order to try and tackle this giant, the company and CEO debate how to best attract potential customers through advertising, overall message, and through possible overseas ventures in the United States.

In 1905, Hans Wilsdorf have founded Rolex’s brand from a small company specializing in the distribution of timepieces in London. The