marketing Essay

This report will be to present research done on online Marketing opportunities for retail sales. It will not only allow a better understanding of

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

     Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote “The Dutchman”. The play itself is a great representation of the relationships of races in America during the 60’s and can even been connected to today’s society. The Dutchman mainly focuses on the black-white relationship but can also be drawn to other cultures and races. I, myself, can also relate to what LeRoi Jones wrote in one way or another. Being a different culture and not being accepted was the first façade of America that I got

TRIBE was founded in 2015 by three friends and ultra-runners Guy, Rob and Tom, who took part in a 1000 mile run across Eastern Europe to fight against human trafficking. Their journey is what inspired TRIBE and together with a simple mission, they decided to set out and develop the highest quality performance nutrition products from 100% natural ingredients to help prepare others for their own though journeys. They have since then launched 25+ natural products; protein bars, energy blaze trails, protein shakes and trail mixes. Today TRIBE is growing fast (Tribe, 2017). TRIBE is currently an online retailer, adopting a direct-to-consumer online subscription model (Holloman, 2016). TRIBE specifically targets runners and

Desk research allows us to collect information from competitors’ websites in terms of promotional methods and industry monitoring, information is also collected through Census, the Bureau of statistics and Council statistics.

Offline marketing will set the stage for their online marketing. For example, the billboards and TV spots that will engage the initial audience will have more info that leads to online platforms. In that way you gain more followers online.

The desired identity mainly refers to the corporate identity pursued by the leaders of the company, or in the other words, the vision of the corporation. The desired identity is closely related to the CEO’s personality and ego, whereas the ideal identity usually is based on a deep research and analysis.

Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing.

Marketing is one of the fields in business management. The field involves business organizations and their customers as the key players. Marketing involves an organization or a company identifying and anticipating their customer’s needs and satisfying them in a profitable way. Marketing is a broad field and it encompasses marketing concept and marketing practices. Marketing concept is a marketing philosophy that advocates for selling products or services that are benefit oriented instead of product oriented. Benefit oriented products and services seek to satisfy the needs of customers while product oriented

Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence the customer’s behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and dates, they are SMART.

Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, & Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, Healy, & Wickramasekera, 2016).

Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers ' confidence. In today 's society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This week 's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites.

Online marketing will target the group of people who is normally purchasing products online. This group of customer is relying on technology and age around 15-40 years old. This group prefers to pay by debit or credit card but not cash.

E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising.

Marketing is a procedure of advertising which affect trade exchange between two persons or companies in which one is buyer and one is seller or advertiser. To complete that exchange process we need communication and some other frame work of the seller product for some value.