marketing Essay

1061 Words5 Pages
Online Marketing Definition
Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is “the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and
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The online sector of a business should have a complete overview of this idea and should use it to sell its products. Although some business people still have a production orientation. These people do not have much interest in the customers’ needs; they think of products and how to make money fast. People like this act as thought they are stuck at the beginning of the production era, where there were shortages of most products (Schwartz, 1999, p.5).
Online Marketing Definition
Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is “the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives.” (Berkowitz, 1992, p.67)
These two definitions explain how the marketing has a notion that means that an organization aims all its efforts at satisfying its customers. This idea is a
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