marketing

2. Situation Analysis – presents relevant background data on sales, costs, the market, competitors and various forces in the macro environment

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

The core benefit of the ‘Kraft Tiger Energy Choc’ (Kraft Tiger) biscuit is its nutritional value. These biscuits are fortified with the nine vitamins and six minerals recommended by the World Food Programme. They are enriched with Vitamins such as Vitamin A, B1, B2, B5, B6, B12, D, E, Calcium, Magnesium, Phosphorus, Zinc and Iron. These vitamins can help to fulfill consumer’s daily intake of vitamin nutrition in addition to keeping their stomach full.

Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible.

If you are working in a super market, what techniques/ tools you will use in data collection. How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers?

The pricing strategy for NIVEA is not the same as that of the retailers. It sells products

Fanning, S. M. (2014). Marketing2014 e-text [Electronic handout]. Available from S. M. Fanning, School of Business, Edith Cowan University, Joondalup Drive, Joondalup, 6027, Western Australia.

H&M company (in UK). H&M Company has a clear understanding of their product philosophy, which decides their product strategy directly. “Fashion and quality at the best price” has been their philosophy from they established, so the style of

“The marketing environment consists of the actors and forces outside marketing that effect marketing management's ability to develop and maintain successful transactions with its target customers.”(Kotler 2009). To be specific, the marketing environment can be divided into the microenvironment and macro environment in terms of the different level of elements

The aim of the creating values for the company include with improve business condition for the firm. To obtain more reliable and high qualify source of raw materials, improved government functioning and regulatory, employed skill and loyal workforce and superior quality products which successfully complete.

Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. The marketing communications mix consists of six major modes of communication. List and briefly explain each using a specific product or service to illustrate their use.

International Journal of Educational Research and Technology Volume 3 Issue 2 June 2012: 86 - 96 ISSN 0976 - 4089 www.soeagra.com/ijert/ijert.htm © Society of Education, India

Successful companies study their competitors as closely as they do their customers. Analyzing and evaluating competition helps management decide where to compete and how to position against the competition in each market margin. The changing patterns of global competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied.

Finally, I want to thank my parents and my friends whose influence and inspiration has enabled me to complete this report. At last I shall be grateful to those persons who read this report and who shall get benefit from this report at present and in future.