marketing case Essay

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Introduction:      Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues. Industry Background: The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves…show more content…
market. In turn, since the U.S. dollar was stronger than the Mexican peso and the Canadian dollar, it became less expensive for the U.S. to import these products instead of purchasing the beef within the U.S.. Pfizer Animal Health Products, Inc. Pfizer Animal Health products are sold to veterinarians and animal health distributors in more than 140 countries around the globe. The products are used by livestock producers, horse and pet owners, and on more than 30 animal species. Furthermore, the Animal Health Group is dedicated to providing high-quality health-care animal products. To accomplish this, they invest over $4.7 billion annually in their Research & Development department, higher than anyone else in the industry, allowing them to constantly introduce innovative animal health products. Moreover, the company provides technical support for ranchers for any kind of health related issue. The technical support department works with local veterinarians in order to assist ranchers. This technical support is very vital because the ranchers are not just sold products; they actually receive continuous customer service and support.      The company’s diversified and abundant product line includes vaccines, medications, antibiotics, de-wormers, etc. Their Dectomax Pour-On de-wormer has been recommended by eighty-four percent of veterinarians. This is due to the fact that it is a time

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