marketing local brand overseas

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Marketing Local Brand Overseas

Executive summary
Importing a clove cigarettes from Indonesia to Russia might be a great idea for me , since the number of smokers in Russia is he 4th higher compare with another country around the world. It was also hard to find clove cigarettes outside Indonesia so that’s why I believe that the smokers in Russia will try to buy the clove cigarettes that made from Indonesia.

This report is based on the secondary sources. The sources that I found are from the Internet through government website. The materials that I found in the Internet are reliable and current.
The data collection methods of the research objectives are containing both qualitative and quantitative. Most of it are
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Here in Indonesia we can easily find gudang garam cigarette, since people here are enthusiast with cigarette they sell it everywhere. We can found it in the small minimarket, supermarket, mall ,and etc. There are also some posters across the street in Indonesia about gudang garam. Even though the gudang garam wrote about the disadvantages about smoking but, still the consumer of gudang garam is the most higher compare to another brand of cigarettes.

Thesis statement
As we know the number of smoking rates in Russia is high, so I believe importing gudang garam cigarette in Russia will be successful because they have much demand there. This is because they rarely seen clove cigarette and the climate there are cold, so people are likely to smoke to warm their selves.

2.0 Methods

This report is based on the secondary sources. The sources that I found are from the Internet through government website. The materials that I found in the Internet are reliable and current.
The data collection methods of the research objectives are containing both qualitative and quantitative. Most of it are qualitative because, it contain of graph, table, and it was colorful.

3.0 Findings

PEST Analysis on Russia:
Political: In 1993, after the crisis in the constitution of Russia and with the support from most part of the population. Russia was officially became the

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