marketing plan for anki drive, marketing programme and implementation for anki drive.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.

Teacher conducts group conference with the finished group to clarify and extend their learning. As teacher ask questions that provides with evidence of students’ understanding and explore their way of thinking. Teacher asks various questions to each students such as What obstacles did you overcome to resolve this task? what the hardest fraction you encountered? What strategy did you use? How your strategy relates to your classmates’

Every participant should be clear about expectations and intentions of the group and about what is expected from her/him.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion), utilizing three different sources.

Based on your Week 3 collaborative learning team discussion, submit, individually, a 350- to 700-word summary of the

A description of the group purpose and setting, providing enough information to let the instructor understand the group set-up.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

When students work in groups to prepare presentations for the class and the teacher, it requires them to collaborate with each other on what information to include and how to present this information. I will require each student in a group to participate in the presentation, which would result in oral communication for every student in the class. The researching from the second part of my instructional model and the papers and exams of the third section require the students to analyze and access information. I will write prompts for the papers that will require the students to analyze the information they have learned and to also access the information from their research. I will also use some essay questions on the exams so the students can analyze the information there as well. The papers and exams would also require effective written

Students will work in collaborative groups to sort which information is needed, what can be acted out and what is not needed. (Which information do you think you can take out? Why? Is there anything you may be able to add to your part of the story? If so, why would you add it?)

2) What are the key components of a marketing plan? List and describe each component briefly.

Briefly relate this situation to each of the major stages of the marketing research process?”

Hopefully, we would get a wide point of view to the case. Happily, it was worked out. We collected the problems and everyone got certain problems to look for more information. I, myself, got to check out more for health insurance and law matters. Also, we had second meeting to discuss about the report and presentation. At the meeting, we decided to give one or two topics each. Everyone got the same chance to get the topics. Due to I got an introduction only, therefore, I had to help other pals. In addition, I offered myself to edit the report and hope for the others’ contribution as well. At the end of the meeting everyone was told to send their parts to me, and we would have an online meeting. Also, the part that we got at the day would be, automatically, his or her responsibility for the presentation. This was a very interesting and incredible group.

Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total)