marketing questions

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Study Guide, Chapter 08 Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a:
a.
single-source system
b.
marketing information system
c.
primary data system
d.
marketing decision support system
e.
database marketing system

____ 2. The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.
a.
data collection
b.
proactive marketing management
…show more content…
CLT interview
e.
focus group

____ 15. A manufacturer of dyes used for coloring all forms of textiles wants to know if there is a market for a 100 percent vegetable dye and what issues its users might have with changing from chemical-based dyes to all-natural dyes. What type of survey technique would be most appropriate for gathering this type of primary data?
a.
cyber focus groups
b.
executive interviews
c.
mall intercept interviews
d.
CLT interviews
e.
in-home interviews

____ 16. Suppose the state of Colorado sent out a questionnaire that included the question "What do you think of our roadway signage?" This would be an example of a(n):
a.
dichotomous response
b.
sampling frame question
c.
scaled-response question
d.
closed-ended question
e.
open-ended question

____ 17. When the marketers at Foot Loose Inc. were putting together their questionnaire for studying the footwear market and the shopping habits of college students, they listed five possible answers for each question and asked that the respondent choose one. This is an example of:
a.
open-ended questions
b.
closed-ended questions
c.
sampling frame questions
d.
scaled-response questions
e.
dichotomous responses

____ 18. A(n) _____ sample is characterized by every element in the population having a known nonzero probability of being selected.
a.
irregular
b.
probability
c.
nonprobability
d.
convenience
e.
field
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