marketing : ray ban report

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy.

Source 1: Kovbasyuk, Sergei, and Marco Pagano. “Advertising Arbitrage.” SSRN, 2 May 2014. Eelsevier, papers.ssrn.com/sol3/papers.cfm?abstract_id=2431270.

HINT: your report should include an introduction and be separated into sub-sections including growth strategies, survival strategies, branding and relationship marketing.

Many marketers now begin to recognize the high potential of online DTCDA, which reaches millions of consumers globally so they tend to shift some of their promotional spending from traditional media like television, newspaper, magazine and radio to digital advertising, such as web sites, online display, search engine marketing, mobile advertising and social media campaigns (Greene JA, Kesselheim AS, 2010).

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

External promotions (i.e., advertising, public relations, sale promotions) reach customers by delivering information in various ways. Commercials are an important part of advertising in today’s world. A large number of AT&T customers have been reached through commercials. Window ads are also a great way to catch the eyes of individuals passing by stores. Companies use window ads to deliver information that is important like a promotion or the release of new electronics. By using window ads, the information still reaches customers without spending a lot of money on a promotions that will end soon. However, AT&T has implemented interactive promotions to communicate with potential customers. A large portion of individuals today are on Facebook a vast amount of the time. Therefore, AT&T has purchased a set date and time from Facebook that will run their ad on members’ news feed. AT&T has created a strong foundation in which customers feel comfortable with not only their products but, the company

For any Internet user, it’s fairly easy to see advertisements undoubtedly plaster the Internet. Many websites depend on online advertising as a main source of revenue to help keep their websites afloat. In a study entitled “ “ by Jesse Holcomb and Amy Mitchell, the two detail the role of advertising for news media, particularly on the Internet news media sources. “Advertising . . . accounts for the majority of known news revenue—a little over two-thirds” (Holcomb, Mitchell 2). When one considers that “as an industry, news in the U.S. generates roughly $63 billion to $65 billion in annual revenue”, two thirds is a colossal margin (Holcomb, Mitchell

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

Companies take serious care when marketing their products or services to consumers. Consumers, therefore, are exposed to hundreds of advertisements each day with each ad specifically placed to maximize exposure to its potential target market. In the internet age, consumers are targeted more than ever. The following paper details four products or services and the targeting strategies behind them. These products and services are: Netflix, Apple’s iPhone 7+, Edushape’s Marublous Marble Run, and Chobani yogurt.

Advertising has steadfastly served the print business for a long time, and was connected to the Internet with each desire of achievement. Web promoting started with Center and Siegel 's in well known Green Card Lottery message on the Usenet website in April 1994 and was followed in October by publicizing arrangements for AT&T, MCI, Sprint, and Volvo on Hot-wired lastly the thought got on. The Advertisement developed in advancement, and today there are Static, pivoting, looking over, enlivened, streak and interstitial standard promotions all which are intended to create movement, expand brand mindfulness and produce leads and deals. Web organizations were established on publicizing incomes, and for a few years the organizations flourished.

The company has decided to increase the money spent on digital advertising (Farber, 2008). With more consumers doing more shopping on the internet the company