marketing strategy

2032 Words9 Pages
Module Code: MK0388 Module Title: Marketing Management and Strategy Distributed on: Week 6 Hand in Date: TBC Instructions on Assessment: The assessment has two parts: Group work (presentation and peer evaluation) contributes 25% of the overall mark The individual assignment contributes 75% of the overall mark Seminar activities (25%) Students will work in small groups within their seminar and make a number of presentations on their chosen organisation. Further information on the seminar activities is detailed separately. Final Individual assignment (75%) There are three tasks for the final individual assignment. Task -1 50% of the assignment (max 1500 words) “It is argued that relationship…show more content…
Students writing in essay format will be penalised. (Some basic instruction if required here) Important note about ARNA regulations The regulations specify that students must complete every assessment component contributing to the modules on their programme. This applies to all forms of assessment as defined in the module descriptor. Please note that: if any assessment component is not completed, students will be failed in the module even if the module pass mark has been achieved; if the requirements for referral specified in section 5 of ARNA1 are met, a resit opportunity will be given; if unable to complete an assessment component because of extenuating circumstances, students should follow the procedure described in the Student Guide to Extenuating Circumstances1. This change was approved by Academic Board on 12 October 2009 in consultation with the Students’ Union. Students should consult their Programme Leader or Guidance Tutor if they have any queries. Independent advice and support is also available from the Students’ Union Advice & Representation Centre ( or from a student adviser in Student Services. 1ARNA and the Student Guide to Extenuating Circumstances Affecting Assessed Work are available from Word Count The word count is to be
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