marketing strategy

4037 Words17 Pages
Marketing Strategy
Module Code: MKT 306

Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK.
Submitted to University of Sunderland

Submitted by:
BIJAY GURUNG
Student code: 109122858
BA (HONS) BUSINESS MANAGEMENT (YEAR 3)
WORD COUNT: 3498 (excluding executive summary, references and relevant appendices)

Table of Contents
1. Executive Summary…………………………………………………….pg.3
2. Introduction……………………………………………………………..pg.4
3. Marketing Audit of Nike Inc. UK………….…………………………..pg.5
• Political/Economical/Social factors ……………………………………pg.6
• Technological/Environmental/Legal factors…………………………..pg.7
4. Nike Inc. and SWOT analysis of the company…………………..……pg.8
5. Competitive advantage of Nike
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On the other hand, UK market is generally health conscious and trendy. Trainers and fitness shoes are therefore in much demand over last few years within the country itself.

Marketing Audit (Nike Inc. UK)
Nike Inc. UK follows management strategies that combine with six of the most important external factors that can have an impact on the organisation. PESTLE is a situational analysis tool that can be used by firms to determine their position against possible external influences such as politics, economy, society, technology, environment and law.
Nike and its positional stand against background of UK market can therefore be analysed in the following way:

Political Factors
Nike Inc. has a considerably stable political environment and an economy welfare provided by the state. Considerable amount of legal requirements were accomplished by Nike during its entry in the UK as an organisation completing all political alignments. Considerable amount of fitness shoes and trainers are imported in UK which is sold all over. However, Nike might have to face challenges if government drafts policy or quotas on Nike shoes that can be imported from its production sites such as Asia-Pacific.
Economic Factors
UK economy has been unstable in recent years. The double dip recession few years back, inflation rate fluctuating abnormally, growing living
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