mcdonalds Essay

Increasingly, younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal.

The original idea of McDonald’s came to fruition in 1937, when a man named Patrick McDonald opened The Airdrome, which was a food stand, where he sold hamburgers for ten cents each. This stand was located in Monrovia, California. The stand was very popular among the locals; so popular, that his sons, Maurice and Richard McDonald, aged 37 and 31, respectively, took over their father’s business in 1940, by moving it to San Bernardino, California, and renaming it “McDonald’s Bar-B-Q.” Today, McDonald’s is most famous for their Big Mac hamburger. When it was McDonald’s Bar-B-Q, they were most famous for their barbecued pork and beef, two items that can no longer be found on the McDonald’s menu. At that time, they were a drive-in restaurant. Patrons would sit in their vehicles and be waited on by female servers. Their menu consisted of 25 items. After witnessing the growing success of McDonald’s, competition started erecting all around, which prompted the brothers to make a change in their restaurant.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

On McDonalds For my business course, I have been asked to prepare a report for a business at work. I could choose any business to investigate. I decided to do McDonalds because it is globally recognised and of its size. Also because it is a franchise I thought that it would be interesting to see how a franchise operated.

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

They are enhancing the customer’s experience. “Across their markets, they are making is easier for customers to enjoy a great McDonald’s experience. They are introducing drive-thru to the increasingly mobile populations in China and Russia, while in the U.S. and Canada, greater drive-thru efficiency and double drive-thru lanes enable them to serve even more customers quickly” (McDonald's, 2008, 13). In Germany, McDonald’s has a reimaging program that includes adding about 100 McCafes. They are also installing new kitchen operating systems so that they can continue to deliver high food quality. McDonald’s has already renovated about 10,000 restaurants worldwide. They want their restaurants to be an expression of their brand. The company is also delivering greater value to the customer with new menu selections. “By serving a locally relevant balance of new products, premium salads and sandwiches, classic menu favorites and everyday affordable offerings around the world, they create value for customers and satisfy their demand for choice and variety” (McDonald's, 15).

During chapter four of the film, a family was shown going through Burger King all getting cheeseburgers off the dollar menu. The parents said that they work all day and only have time to get fast food for the whole family, which happens to be very cheap. The parents also said that a burger from a dollar menu is cheaper than a head of lettuce at the store. In addition they

“Buda-bup-bup-bup, I’m Lovin’ It!” Once you hear this noise: hide. All too commonly, Americans have traded in their beloved home cooking for the fast-food restaurant called McDonald’s; partly because of its swift delivery, but mainly because they are everywhere. In the small town of Claremore, Oklahoma (with a population of only 18,000), there are two: the convenient café and the “Oh my gosh they screwed it up again!” eatery. These tantalizing restaurants are illustrious for their massive amounts of calories and fat in each addicting bite, and have been serving the now-suspecting public for 71 years. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified

I used to feel that McDonald’s was a great place to eat. I thought of it as so easy and quick, and the food being really good. I would go to McDonald’s around 2-3 times a month, and every time I went, I would be so excited to get a new toy. Also, when I was younger, I would beg my parents to go in and play on the playground.

With over 36,000 restaurants in 119 countries and 1.9 million employees, McDonald’s has created an empire. Almost every child and adult in the world has heard of McDonald’s or tried one of their products; it’s in every American’s daily vocabulary! McDonalds’s has products for every meal of the day, starting off with breakfast, they have their famous McGriddle. According to the McDonald’s website, the bacon, egg, and cheese McGriddle is the full works containing 450 calories, 19g of protein, 21g of fat, 48g of carbohydrates, and 1240mg of sodium. This breakfast masterpiece contains griddle cakes, or pancakes that have enriched flour,

Maintaining a well- balanced diet is difficult, the prices of healthy and staple foods carry a high price especially fruits, vegetables, fish and dairy products. Selecting a happy meal from McDonald’s allows the consumer the opportunity to purchase meals based on affordability without

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.