merchandise policy - CHERMAS Essay

1158 Words Nov 29th, 2013 5 Pages
Fashion Merchandising
Assignment on
Store Merchandising Policy for CHERMAS

INDEX

I. Introduction
II. Assortment of Merchandise
III. Store merchandising policy

Price Range
Quality Standards
Fashion Leadership
Maintenance of basic stock
Exclusivity

INTRODUCTION

Chermas has its apparel manufacturing unit located in Apparel Export Park at Gundlapochampally, near Hyderabad. CHERMA’S was started as a small 350 sq.ft. retail outlet on
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Girls:
Frocks, Midis, Tops, Blouses, Nighties, Night Suits, Lingerie, Salwar-Kameez, Three-piece Suits, Lacha Suits, Ghagra Cholis, Skirts, Capris, Parallel Sets, Tights, Stretch Jeans, Cycling Shorts, Pants, Hipsters, Kaftans, Swim Suits, Sportswear, School Uniforms, Dress Material.

Price Range: 499-1500
It also has a section for toys and stationary.

Jewellery

The store also has a wide range of pearl jewellery Necklaces, Earrings, Pendants etc.

Footwear

Price range 599-1799 depending on the brand.
Footwear brands:
Puma
Adidas
F Sports
Duke
Reebok
Columbus
FILA
Woodland
Hitz
Lee Cooper
Sparx

Apart from that they also have a lot of other merchandise like wallets, bags, belts, underwear etc.

QUALITY STANDARDS

The brand never compromise with the quality of their products. Quality has always been the backbone of chermas. Company gives the quality of International standard, result in exporting to major fashion Capitals like U.K., France, Italy, etc

The store gets most of its merchandise from its own production unit right outside Hyderabad; however some of the merchandise also comes from Deepak Garments and Garden Garments which are local distributors.
Chermas stores caters to families and it has a wide product needs to meet requirements of any age group. However, majority of shoppers are low to middle income level and
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