nike vs adidas Essay

increase in equity markets: Brazil’s increased by 369%, India’s by 499%, Russia’s by 630% and China’s

The global sportswear sector operates in the global apparel and footwear industry that recorded worldwide sales worth $1.67 trillion in 2016 (Businesswire, 2017). Out of this, the sales of sportswear items accounted for 7% with most of the sales coming from the U.S. and emerging markets in Thailand and India (Businesswire, 2017). Besides, the industry employs more than 75 million people globally working in apparel, footwear and sportswear sectors (ILO, 2015). The growth the global sportswear sales can be attributed to the growth in popularity in healthy lifestyles as more people in the developed and emerging economies engage in physical activities hence increasing the demand for sportswear. Sportswear refers to the apparel that people use

Credit Agencies Moody’s: Aa3 S&P: AAFitch: A+ Nominal GDP (2010) USD 5,878 bn Population (2010) 1,341.4 millions Total Trade / GDP

|Per capita expenditure (US$) |6.39 |Japan is ranked 7th in a list headed by the US with |

In these countries, growth rates of 11% to 12% per year in GDP per capital were not uncommon. More recently, China, with its population of 1.3 billion people, grew at a per capital rate 9% per year from 1984 into the 2000s. India, with a population of 1.1 billion, has shown promising signs of economic growth, with

Transparency Market Research published new market report “Footwear Market - Global Scenario, Trends, Industry Analysis, Size, Share And Forecast 2012 - 2018 ". According to a new market report published by Transparency Market Research ”Footwear Market – Global Industry Size, Market Share, Trends, Analysis, and Forecast, 2012 - 2018,” the global footwear market was worth USD 185.2 billion in 2011 and is expected to reach USD 211.5 billion in 2018, growing at a CAGR of 1.9% from 2011 to 2018. In the overall global market, Asia Pacific is expected to

This segment is valued at US$22.1 Bn, Organized retail contribute 19% and growing at the rate of 25– 30%. The segment is attracting more and more organized retailers, and pushing for retail revolution for Indian men and women. Designer apparel was increasingly playing a role in boosting the market. International brands have also attracted as they can enter directly with 100% FDI due to single brand entry. Major Indian players are Pantaloon, Provouge Group, Raymond, Reliance Trendz, and Westside. International players are Louise Phillipe, Van Heusen, and Italian brands.

3. As per Ernst and Young’s 2011 Globalization Index, Singapore has acquired the third position in the top 60 world’s largest globalized economy.

In India they have a growing economic system. Global Edge states that in 2011, “India’s estimated GDP was $1.843 trillion with 7.8% growth (Global Edge). Then another measurement was taken in 2013; according to the CIA, India’s GDP is about $4.99

India’s Real GDP is 7.4%, considerably higher than the rest of the world (2.8% and 2.9%). This comparison of growth depicts India’s accelerated economic growth rate and economic development.

potential in India’s tier-II and tier-III cities as well. The greater availability of personal credit and a growing vehicle population providing improved mobility also contribute to a trend towards annual retail sales growth of 12.2 percent. An increasing number of people in India are turning to the services sector for employment due to the relative low compensation offered by the traditional agriculture and manufacturing sectors.

The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-2007. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.

Retail market in India to reach USD1.3 trillion by 2020 from USD0.5 trillion in 2012

Over the past few years, The retail sales in India are hovering around 33-35% of GDP as compared to around 20% in the US. The table gives a picture of India's retail trade as compared to US and China(The Economist)

India needs manufacturing to grow. It is also clear that manufacturing has to grow a couple of