nike vs adidas Essay

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VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER͛S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS 2. MARKETING STRATERGY 2.1.…show more content…
The opening up of these markets has provided respite to the industry and they are making good us e of it. Already most of these firms use South Asia as their manufacturing base, to make use of the cheaper labour, in particular. Now they have a greater incentive to move to South Asia as their market seems to be shifting here too. MARKET ANALYSIS India has a large market for footwear and the brand loyalty is also growing. India is ranked the 4th largest economy by GDP (in purchasing power parity term) and is expected to rank 3rd during 2010, just being behind USA & China in footwear industry both production and consumption. India͛s GDP for footwear grew at the rate of 9.4% for the year 2008 -2009 the country͛s GDP stood at Rs 54 lakh crore, translating into a per capita income of Rs 48,450, thus resulting in a compounded annual per capita income growth rate of 9.25 per cent during 1951-2009. If we analyze the consumption pattern of 70 different economies and segment them into low-income, middle-income and high-income brackets, we will observe that consumer 5 spending on food, beverages and clothing & footwear account for 47 per cent, 34 per cent and 22 per cent of their total consumer expenditures, respectively . India is standing on the threshold of a retail revolution and witnessing fast changing retail landscape, with footwear market is set to experience phenomenal growth. India is the major source for supplying

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