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American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

1. There are a few trends in the US airline industry. One is consolidation, wherein existing players merge in an attempt to lower their costs and generate operating synergies. The most recent major merger was the United Continental merger, which is still an ongoing affair, but has created the largest airline in the United States by market share (Martin, 2012). Another trend is towards low-cost carriers. In the US, Southwest has been a long-running success and JetBlue a strong new competitor, but in other countries this business model has proven exceptionally successful. The third major trend is the upward trend in jet fuel prices, and the increasing importance that this puts on hedging fuel prices and capacity management (Hinton, 2011).

In the book, Generation Me: Why today's young Americans are more confident, assertive, entitled and more miserable than ever before, author-researcher Jean Twenge explores the nature of the Generation Y, people who were born in the 1970s, 1980s, and 1990s. The phenomenon that Twenge sought to explore in detail was how the Generation Y became the "Entitlement Generation" or, as she eventually coined the term, the "Generation Me." From the title itself, she described the Generation Me as a group of individuals who are "confident, assertive, entitled" but "miserable." Indeed, the book's thesis highlights how the youth of Generation Me are highly individualist and primarily centers on the "self." As in the words of Twenge, ""¦GenMe doesn't just question authority we disrespect it entirely" (28). This statement ultimately sums up the GenMe's attitude and viewpoint about respecting institutions, traditions, beliefs and values that held previous generations and societies together.

Suppliers generally have a moderate to high bargaining power within the industry due to the limited number of suppliers which forces aviation companies to choose from the number available and accordingly to accept their prices. In fact, fuel is the second highest cost for aviation companies. There are highly depended on supplier’s prices and the availability which indicates on a relatively high bargaining power of suppliers. In addition, there are high switching costs which are strongly in favor of the suppliers and means that the company experiences an increase in operating costs when switching to another supplier as flying another type of aircraft leads to additional costs (maintenance, training etc.).Aircrafts are vulnerable to delays due to the location of gate locations which leads to a decrease in utilization and therefore to an increase in costs.

The Millennials have accumulated great debts coming from student loans, they’ve seen their parents lose their homes and jobs and have grown up not necessarily expecting to be better off than the Baby Boomer generation. Millennials consumer habits tend to reflect this attitude. They often prefer experiences over things and often look to downsize their lives. The fascination with “tiny homes” is the Millennials response to the housing crash during the recession. The huge gas guzzling cars are being replaced with economy cars, hybrids or electric cars.

For my junior year job exploration, I chose to go to the Animal Hospital of Streamwood and shadow a veterinarian. I selected this job shadow because I have been interested in being a veterinarian in the past and I wanted to see what it would be like. This was definitely my favorite job shadow experience I have had thus far as I actually had an interest in what I was shadowing. What I liked about the job shadow was that I was not necessarily able to actively partake in taking care of any patients, but that I was able to get very close to each of the patients and observe more than five appointments from start to finish. What I didn’t like about my job shadow was that it had to be four hours long.

Growing up, most Millennials butt heads with their parents like every generation before us. Although a vast majority of Millennials have generation X parents. Growing up as a Millennial, technology became more advanced which seems to be the root of the disliking for us from every generation before us. Our parents are “America 's neglected middle child” and we the Millennials are the future of today. We excel with technology, but struggle with our income, causing us to push back commitments other generations would have already done. Millennials want access not ownership. A growing percent of us are putting off buying houses, marriage, children, and buying cars. Being so technologically advanced we look for convenience over hard work, even in our purchases, “57% of Millennials who compare prices in stores. (AIMIA Inc. “Born this Way: US Millennial Loyalty Survey” ©2012)” Online purchases are happening more than ever, with taking in the factor of good quality and prices. “Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents (© 2016 Goldman Sachs).” As I explore the differences and similarities of our two generations I will be discussing power distance, uncertainty avoidance, in group collectivism, institutional collectivism, gender egalitarianism, assertiveness, performance orientation, future orientation, and humane orientation.

The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped.

In our world of instant gratification, people got to save money any way they can. People that shop online need to wait 48 hours before making an impulsive purchase. They are spending too much money on clothes, shoes, and accessories. One can start by cleaning out closets and sell the items that not being worn. In 7 Things Young People Are Spending More Money On These Days, Sam Becker states,This has led many to think that they are a bunch of entitled brats who refuse to grow up. But we have to take into account that millennials are saddled with more debt than any other previous generation, have grown up in a post-9/11 world of perpetual war, and entered the workforce during one of the worst economic stretches in American history. It hasn’t been all beach trips and Mike’s Hard Lemonades, though things are getting better (Becker, sec. 3). He says, The millennials

Rising fuel prices has a huge impact on the airline industry. In an article published by the New York Times in 2007, oil prices were hovering ‘near $100 a barrel’ which caused the International Air Transport Association (IATA) to ‘slash’ their predicted profits for 2008 from ‘$7.8 billion to $5 billion’ (Clark, 2007). In 2008 high fuel prices were ‘dominant factor’ in the losses that faced the industry, and continued to same effect in 2009 (Dunn, 2009). Diagram 2 shows how fuel price has increased and fallen over the last 5 years.

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

Considering the fact that the airline industry is characterized by the presence of a few carriers and many suppliers vying for business, it comes as no surprise that the power of the suppliers is low and the airlines have the upper hand in their interactions with the suppliers. Further, even in cases such as the supply of jet fuel, the carriers like Virgin Atlantic have a distinct advantage, as this fuel is expensive and a premium product meaning that there are not too many buyers for it making Virgin Atlantic a favored customer for the aviation fuel companies.

*The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. Although I personally believe in a government with a small limited *role* in our daily lives, I have come to the conclusion that the airline industry is a rare exception that needs to return to regulation which would benefit the airlines and the consumers in numerous ways.

In my opinion the most important challenges that the airline industry has to deal with are the volatility caused by air plane accidents or terror attacks, the economic crisis and the competition from low cost airlines. Firstly , some terror attacks could have a significant decrease in the demand for air trips. For example after the attacks of the September 11,2001 the flights in U.S.A. were decreased more than 20 percent and despite this, most of the planes travelled with half of their passengers capacity ( Raymond et al., 2003, p.178). Secondly, the world economic crisis has forced the companies to adjust the cost of fares , therefore and their earnings. Finally the low cost airlines had managed

The objective of this essay is to examine the growth of the aviation industry, the changes and developments that have transpired, the implications of this changes and how it has affected the demand for air travel. Also, with evidence from current research materials, this essay will show how future innovations will impact commercial aviation.