pestel

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The Table of Content
No.
Topics
Page No.
1.0
Introduction
1
2.0
PESTEL Analyze
2
2.1
Political
2
2.2
Economic
3
2.3
Social
4
2.4
Legal
5
2.5
Environmental
6

Introduction
The past of aviation has extended more than two thousand years from the earliest kites and attempts at tower jumping to supersonic, and hypersonic journey by powered, heavier-than-air jets. Now I want to talk about aviation industry information ,The airline industry provides transportation services for passengers as well as cargo through scheduled air routes. The aviation industry derives its revenues from regular ticket fees and freight charges. Other major components of the aviation sector include Air traffic
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This last aspect or the ongoing global economic slowdown has meant that the already struggling airlines now have to contend with declining passenger traffic, competition from low cost carriers, high aviation fuel prices, labor demands, and soaring maintenance and operating costs. All these factors have made the airlines loss making and prone to bankruptcies and closure because they can no longer afford to run their operations profitably. Of course, this has also resulted in greater consolidation among the airlines as they seek to leverage the efficiencies from the economies of scale and the synergies from the merger with other airlines . Oil prices have a big significant impact on the airline industry. For example Ryanair policy of hedging 70 to 90 percent of the forecasted required volumes avoids any short term adverse movements in the oil prices. Due to recent developments in the oil markets airlines need to find non monetary methods, some techniques include hedging or joining an airline alliance/ partnerships in order to increase fuel buying power. This will allow airlines to buy fuel in larger quantities and create contractual agreements with oil suppliers.

3. Social
In the recent years, the emergence of the Millennial generation into the consumer class has meant that the social changes of a generation used to entitlement, instant

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