related literature

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REVIEW OF RELATED LITERATURE AND STUDIES This chapter contains related literature and studies about online information and resort reservation system. All information and data are published research books and online journals. 2.1 Foreign Literature Maxwell (2002) stated that “Information system are designed and implement within an organization to support adequate action such that value addition may be achieved. Another, all medium to large organizations depend on information technology for their continued survival.” Gerard (2002) stated that “the flexible online information system was created as a tool with the two main purposes the reservation theory and its application. The usage of computers is more efficient, accurate and…show more content… According to Mary Grace R. Canlas et al. (2012) in their unpublished material entitled “Online Information and Reservation for MB Dream Resort and Function Hall. “The application of modern information technology dominated so far by the use of Internet websites and online reservation systems, gives competitive advantage to other with same establishment. However, the potential competitive advantage can be transformed into real advantage if only the websites have proper design. As a result, the researchers conducted research on the facts related to the system that might be helpful to each development.” 2.3 Foreign Studies Among the findings are: * The Internet is a high intensity medium, unlike traditional advertising undertaken by many resorts. The consumer receives a resort’s message because they choose to, so they have the potential to be 100% engaged when they are exposed to an online message. There is a fundamental shift in the online space from “push” techniques where messages are pushed to consumers to a “pull” technique in which messages are selected by the consumers. This change is crucial to understand as a marketer in order to take advantage of the new opportunities in a marketplace that is consumer-driven, not-supplier

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