research proposal

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1. Background
Since the globalization developing quickly, customers become prefer manufactures and suppliers who provide faster logistics and better services, which cause big issue for suppliers to increase their ability to meet the customers’ expectations. However, they need to enhance their core competence at the same time, in order to focus on one aspect, they turn to outsourcing. According to Blanchard (2010), those well-known brand makers, product-centric companies, and companies that used do rely on their own supply chains are now tending to rely on 3PLs (Third Party Logistics) to do the transportation and similar logistics tasks.
3PLs, at the beginning only focused on one function, are finding their way to
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Yee, H.,L. & Daud, D., “Measuring Customer Satisfaction in the Parcel Service Delivery: A Pilot Study in Malaysia”, Business and Economic Research, 2011, Vol. 1, No. 1: E6
Blanchard, D., (2010), Supply Chain Management: Best Practices 2nd edition, John Wiley & Sons, Inc., Hoboken, New Jersey, Canada.
Bonomyong, R. & Supatn, N., (2011) “Selectiong logistics providers in Thailand: a shippers’ perspective.”, European Journal of Marketing, Vol. 45 No. 3,p.419-437.
3.2. Literature Review
The two sources as follows introduce several kinds of 3PL services from either companies or customers’ aspect.
After first came out, 3PL is undergoing a rapid transition, especially in the information age, the advances in IT lead to more companies turn to outsourcing to increase their logistics speed and customer satisfaction. Regan and Song (2000) made a discussion on the 3PL industry transition in the information age from the point of view of shippers, carriers and 3PLs. They provided a characterization of the industry, gave the origin and current issue of 3PLs, listed 3PL services function based on information technology, then introduced the online freight marketplaces and so-called “e-tailer”, and finally discussed past practices and future research opportunities. Regan and Song (2000) made the conclusion that from the point of view of shippers, carriers, the 3PL industry has entered a period of rapid expansion and transformation, based on the
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