rhetorical analysis of obama's political speeches

5660 WordsOct 9, 201323 Pages
Critical Discourse Analysis of Obama's Political Discourse Juraj Horváth Abstract This paper examines the persuasive strategies of President Obama's public speaking as well as the covert ideology of the same, enshrined in his inaugural address. Our analysis is grounded in Norman Fairclough's assumptions in critical discourse analysis, claiming that "ideologies reside in texts" that "it is not possible to 'read off' ideologies from texts" and that "texts are open to diverse interpretations" (Fairclough: 1995).The selected corpus' ideological and persuasive components are assessed, thus revealing Obama's persuasive strategies. 1. Introduction Politics is a struggle for power in order to put certain political, economic and…show more content…
It is for him that CDA is perceived as a research tactics rather than a direction of thought or a model of analysis. What the followers of CDA try to achieve has been summarised by Batstone (1995) Critical Discourse Analysts seek to reveal how texts are constructed so that particular (and Potentially indoctrinating) perspectives can be expressed delicately and covertly; because they are covert, they are elusive of direct challenge, facilitating what Kress calls the “retreat into mystification and impersonality”. (Batstone 1995: 198-199) The definitions, as proposed above, are quite complete, but they would need further specification of how CDA is undertaken. Norman Fairclough, in his work Language and Power (1989), wishes to “examine how the ways in which we communicate are constrained by the structures and forces of those social institutions within which we live and function.” (Fairclough 1989: vi). In the same publication, the possible procedures for analysing of texts are suggested. Faiclough (Ibid.: 24-26) gives his opinions on the actual nature of discourse and text analysis. In his view, there are three levels of discourse, firstly, social conditions of production and interpretation, i.e. the social factors, which contributed or lead to the 46
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