Sample Marketing Plan
Sample Marketing Plan: Sonic 3D+ SecurePhone
Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing
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• Handset designed with large, durable touchscreen and distinctive, no-slip grip surface
• Large viewing area is user-friendly for games and entertainment; no-slip grip case prevents the handset from slipping out of the user’s hand.
• Drop-proof handset and scratch-proof glass screen, backed by 24-month warranty
• Drop-proof handset construction prevents damage and keeps phone looking good even under rugged conditions. Specially hardened glass is scratch-proof and stands up to use for years. The warranty reassures users that if a phone is severely scratched, dented, or broken, Sonic will provide a new replacement via overnight delivery within the 24-month period.
Despite intense competition, our special features and our strengths provide an important edge and will differentiate Sonic’s products from those of our rivals (see the SWOT analysis). Moreover, as the following sections explain, the product’s launch will be based on favorable market trends; new technology; penetration pricing; selective distribution; extensive knowledge of our markets, customers, and competitors; and tight marketing control.
Market Needs and Trends
The Sonic 3D+ can meet a wide variety of needs in the consumer and business market. According to our proprietary research, the top three needs not currently being met in the smartphone marketplace are:
1. Security. Theft of smartphones is on the rise, in part because today’s handsets are more expensive
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
Cell phones are as common in the market today as a wrist watch on your arm. They are always at our side whether you’re young or elderly, ready to be answered, receive text messages, check
The Sono-Stick’s strengths are to replace the current CD-Stereos we have in our vehicles. Rather than a CD player, it would read storable static memory cards, like the ones in cameras and cell phone. Currently consumers are carrying around cables and external speakers because they can 't find the needed connections. The Sono-Stick would solve that problem with its small size and fast data transfer speed. The Sono-Stick’s weaknesses may be the size. It can easily be misplaced.
Consumers are demanding more functionality out of their PDA’s and phones as technology is becoming more mobile. With the smartphone market surpassing the PC market in size, Sonic will have major competition to try and differentiate from (http://www.businessinsider.com/smartphone-bigger-than-pc-market-2011-2). This will give Sonic the ability to focus on making superior products while driving cost efficiency.
Mountain View, CA – November 18, 2015 – Qeexo have been developing software that will revolutionize how we interact with our smartphones. This technology developed by Qeexo can enhance the user experience with currently used smartphone devices with just a software upgrade. Almost all smartphones have the hardware capabilities of this functionality, but at Qeexo, they have identified that most Android running flagship smartphones this year would just need this software to utilize Qeexo’s 3D finger sensing technology called “FingerSense”. This provides a new way to tweak your settings and interact on a whole new axis.
Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
Similar to the light bulb, the cell phone began as a modest product with a modest purpose, and underwent multiple, complex revisions to result in the current models manufactured today. If one examines the cell phone’s impact on our culture, it is evident that it has had both a positive and a negative impact on society. Without a doubt, the largest positive impact has been its ability to make day-to-day life less complicated, and ultimately, easier. Among a never-ending list of examples are: the ability to set reminders for appointments, meetings and important dates, an endless array of how-to and
[Group 3] Sonic 1000 is a new multimedia, dual-mode smartphone is prepared to launch by Sonic in a mature market. Specific segments target in consumer and business markets, taking advantage of the growing interest in a single powerful but affordable device with extensive communication, organization, and entertaiment benefit. The primary marketing objective ◦ Achieve first year US market share of 1% with unit sales of 800,000.
The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other companies release new phones faster than the yearly refresh of Apple’s iPhones, but the latest isn’t always the greatest. It isn’t the technology that makes the iPhone successful, but rather the cool factor that the device expresses (Mintz).
The United Methodist Church is among the most common denominations of Christianity in the United States. Its roots can be traced to missionaries sent to America from England for the Church of England, Charles and John Wesley ("Roots (1736–1816) - The United Methodist Church" Dec, 14). In many Cases, John Wesley was known to start the denomination of Methodism because of all his hard work and determination he put into perfecting his religion. In 1738 John Wesley felt his heart was “Strangely warmed” while at a prayer assembly just as he was beginning to loose hope for preaching. He began to preach from experience and with this led the movement for reform of his religion in England. He began to have followers, and in order to follow him, he
The four parts of this paper will include Apple’s marketing situation in terms of the
The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.
EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product
It is important to have a strategy when making a product. Phones are used for various reasons. The different features, applications, and software will need to suit the consumers need.