scope of technology Essay

The global dispute that centers on technology, ranging from basic machines to the internet of things, is a very broad one. To each person the use of electronics means something different, some despise the rate in which the world is turning to robots and some praise the idea of the world turning into the real life version of the movie “Back to The Future”. If you walk around randomly asking questions about the future and technology, you are most definitely going to get a wide decree of answers. It seems though, as a unified decision that the world is in favor of such changes and will continue to move towards movies like “23”.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Technology has been around for not so long and in that short amount of time we have been able to do amazing things and advance the human race into the future. Such as getting us to the moon ,computers like never before seen, and now we have our own personal computer in the palm of our hands. Being able to be in a car and not have to drive it or even park it. Imagine living in a world that everything was being done by robots? Would it be better or worse ? socially & economically? if we automate everything we would be taking away all the things that make us human.

We all know technology is a good thing, right? Or is it? We can all come up with reasons why technology is helpful or appropriate like we can for a particular medicine. And while some drugs are really great to cure or prevent a disease, sometimes the side effects outweigh any possible benefit. The same is true with technology. Some common negative side effects of technology are kids playing on their phones instead of going outside to play or young people not interacting face-to-face as much as they used to. Parenting is an area that has suffered since the rise in technology, specifically with phone use.

Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete” (Nike, n.d.). In order to be successful in this, Nike’s business strategy will rely on the sustainable economy and the ability to challenge. The core strengths of Nike are to bring systemic changes in the footwear, apparel and sport equipment industry; create sustainable products and business models; and release potential energy through sports. Nike’s vision is clear: “to help all the customers thrive in a sustainable economy where people, profit and planet are in balance” (Nike).

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

By paying attention and analyzing their external environment, Nike can effectively achieve a sustainable competitive advantage over their competitors.

First, In the SWOT it is possible to notice that one of the major strength of Nike is also related to one of the company weakness. The fact that the company does not have its own factory and outsource its production in underdeveloped countries can guarantee a high-quality-low-price product to the final consumer, which it is very important in the current footwear/sporting goods high-competitive market, however, for a growing group (including people who practices sports and try to accomplish a healthy life), just the quality of the product and its

Nike has seldom manufactured products own premises, except their air bladders. The shoes are manufactured through outsourcing and alliances with other companies. A successful company like Nike formed its organization on the customer values that have the MOST impact on the consumers mind – Design/R&D, Marketing and Distribution. Even though manufacturing is a vital function to perform, Nike realized that there were other ways to go about this function and thereby save both cost and maintain its focus on the critical customer value areas.

The companies also have manufacturing contracts with manufacturers in countries that do not have as many requirements for conditions of work environment and others that increase costs. Also because of the process is labour concentrated, the manufacturing takes place where labour is cheap. Nike is trying to increase their international presence. On-line store is an important factor in the presence of Nike Corporation; the company believes it is vital to run on-line operation. (Peters 2005 3-6)Nike despite popular belief the very good thing about them is that the company is aware of their social responsibility, and donated million of cash and products to different charitable organizations. In addition to their contributions they have also developed а labour practices department, which pays close attention to а labour practice of third world countries in which it produces. Even though they are charitable organization they have not forgotten to be environmentally aware, with the introduction of а environmental concern showing consumers that they have a heart. Because of the Nike growth they are an advantageous position in the market. This can also be attributed to their market share leadership, wide product selection, and stronger name recognition. (Peters 2005 3-6)Brand loyaltyBrand faithfulness is the major success of any company and Nike has managed faithfulness with the customers now for а long. There are

‘Necessity is the mother of invention.’ Human beings have made do with their lot since time immemorial. Humanity has constantly tried to adapt to the world that it finds itself in, to conquer the environment in order to live more comfortable lives. Quite unlike the rest of the life forms that are present on earth, human beings have the distinction of having the capacity to create the most ingenuous ways of adapting and changing the environment to his favor-technology. Technology can be summed up as the use of non-human organisms, mechanisms or machinery to complete tasks at the command of the controlling individual.

Sims are the most dependent people in the world. Anything you say they do, or don’t do, because they rely on us to live. When I tell a Sim to eat they do, when I tell one to go to the bathroom they do, and when I tell them to stay up for three days straight talking to an alien they do. We all know at least one person like that.

Today in our generation, we could never even imagine in our wildest thoughts what the world, ages before, was like. When during that time there were no computers and the only phone you had was connected to the wall. In this new age, we have advanced so much that now information is just a click away in the palm your hands 24/7. All this advancement was possible only with the creation of two devices, the laptop and a cell phone.

Technology, with computers and phones being the focal point, plays a valuable role in today’s youth. With the use of a computer, we are able to gain access to a vast digital warehouse of information and with a few keywords and a few clicks of a mouse, we find our information much more quickly than if we were to take a visit to our local library; however, their is a flip side to every coin. There are certain drawbacks that anyone in our society can be subject, and to find one, we have to look no further than society’s root word socius, which translates to “companion” or companionship”, and is defined as a person who is frequently in the company of another.

Nike Inc. is a worldwide company that deals with global marketing, and sales of footwear, equipment, accessories, and services. The company produces and sells both male and female sportswear of individuals between a wide range of ages, from infants to adults. Nike Inc. has a huge number of competitors in the sportswear market, however, it earns its own prominent position and stable market shares. As a market leader, Nike Inc. has more than seven hundred shops all over the world, and its business develops in more than forty-five countries. Most of Nike Inc.’s factories are situated in Southeast Asia, because of the cheaper labor. Moreover, as part of Nike’s marketing strategies, the company have ensured that they associate its brand with top athletes to attract many customers to buy their foot wears. Some of its recognized trademarks that involve high-profile athletes include the “Just Do It” and the most recognizable “Swoosh” logo.