Essay on sexuality in marketing

Question 1: Describe two effects of database tools and  technologies on business performance and decision making.

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is "great tasting or less filling". Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to worry, the advertising agencies have not forgotten about giving the ladies some commercial eye candy as well. Remember the commercial about the office full of women employees drinking there diet soda while staring out the window at the shirtless,

The different information systems are filing cabinets where hard copies are stores or electronically which can be saved changes can

Q4: Can a standard software system like SAP give adequate computer support to an individually designed business management system? Take a stand, and give some rationale for your position.

In business, it is important for companies to be able to communicate effectively. Each department of a company relies on the other departments as they add to the value chain. One way for a company to integrate its different departments is enterprise resource planning. ERPs are software programs that allow companies to join together data across operations on a company wide basis (Jessup and Valacich 248). ERPs store company information in a common database and allow all departments to access it from one central location (Koch). Companies without ERPS may contain many legacy systems, each operating with different

4. ERP systems have proved to be quite easy to install and in short periods of time. 
True    False

Phase 3 tasks 1 Components of technology systems Questions 1-4 for Group project, part 2:

No longer is the land of advertisement showing only beautiful women in the media, but now handsome men are also dominating the scene. Yet as Glind says, “despite the apparent similarities, there are in fact profound differences in the ways in which men’s and women’s bodies are represented sexually, (160). Although both groups are now being sexualised in the media there are differences in the way they are coached to perform and the overall impression leads to a acute presentation of masculinity and femininity. In this essay I would like to explore the sexualization on men in the media and how it regards certain races and characteristics as attractive and how it influences the ideals of an attractive body.

Improve information and management systems o Implement a new ERP system to provide accurate, timely data; reinvestigate MRP system

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

An information system is a base in today’s business world. Everything is electronic. In various businesses, the survival and ability to succeed strategic business goals is challenging without extensive use of information system. Businesses improve the efficiency of their operations in order to accomplish higher profitablity. Besides that, information systems are important tools available to managers for achieving higher levels of efficiency and productiviy in business operations. For an example, Zara uses the PDA technology to gather customer feedback and input.

3. Give three business examples (not mentioned in the text) of data that must be processed to provide useful information.

In the book Reengineering the Corporation: A Manifesto for Business Revolution, Michael Hammer and James Champy discuss a concept that he originated known as “reengineering”. The process of reengineering involves coming up with new ideas, specifically processes, which are technologically advanced and extremely effective in completing corporate work. Companies must think ahead so that they will not only succeed today, but also set the rules for future business. A critical part of reengineering involves ignoring the current procedures and structures that have been set by a company and replacing them with more efficient processes. In creating these new processes, companies must focus on the needs and wants of consumers. This will ensure customer satisfaction, which is a key part of maintaining a competitive advantage in today’s world.

Our company needs a mission critical information technology system. We are going to develop a workflow system that will help in eradicating the bottlenecks we are experiencing in the current paper based system. The system is important to the business, as it will ensure integrated approval of hires, routing, approval of requests and expense reporting. To facilitate operations, we are going to have a single database for storage will be accessible from different locations (ITL Education Solutions, 2010).