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It excludes the option of face-to-face communication during examinations. Finally, telehealth focuses on educational and research purposes involving all types of caregivers with telecommunication between patient and health professionals. Health care delivery in its use of information, records, communication, and will continue to grow with the Internet. The rapid expansion of information technology into daily life and business has healthcare delivery begin to adopt and optimize the use of technology.

Due to the industry’s heavy reliance on word-of-mouth, it is assumed that the brochures will result in low conversion. However, it would help to increase Elite’s awareness within its desired market. If 20% of initial customers sign up one friend by the end of the first year, the water bottles and t-shirts would have an ROI of 2.07%. This would result in an additional $5,760 in sales.

Telehealth has become a preferred method of healthcare delivery for many patients and healthcare professionals alike. Some key benefits include its convenience and cost effectiveness. It also allows patients to play a more active role in their own healthcare, which has been found to dramatically increase patient outcomes. While research suggests that the advantages of telehealth outweigh the disadvantages, it is important to note that not everyone would benefit from this form of technology. It is crucial for the patient’s healthcare team to assess if this method of healthcare delivery is appropriate for that individual patient. In today’s society, staying current on the latest technologies is extremely important. Although telehealth

The benefits of telehealth consultations are immeasurable; clients are able to access a knowledgeable health care professional and receive a telephone triage/assessment and recommendations. This allows the patient to have immediate access to good health advice and quicker solutions. Telemedicine is one of the many vehicles of telehealth; for example, the cardiologist orders an outpatient Holter Monitor trial to evaluate arrhythmias. The technician calls the patient at the sign of any abnormal rhythm and investigate the activity performed when the reading fluctuation then the reported is communicated to the cardiologist. If warranted, the cardiology staff will contact the patient with instructions schedule an immediate appointment. Telehealth services resources would benefit the client in this next example, an individual’s come in for a sick visit expecting a prescription to be written for their illness; they receive informative instructions because of the nature of the

Ferrell, O.C., & Hartline, M.D. (2014). Marketing Strategy: Text and Cases (6th ed.). Mason, OH: South-Western/Cengage Learning

daunting task of caring for a rapidly aging and ever expanding population1—the corollary of which is increased need for

Telehealth services refers to the exchange of health information and services through telecommunication services in order to support anyone, at any time, in any location. Telehealth systems allows doctors to be in one place and treat patients in rural or urban areas – such as their homes or any another providers premises. The technology behind such concept is particularly helpful for patients with trouble leaving the house, or that live in remote areas from specialists (Narisi, 2013)

“Telehealth changes the location of care by connecting patients and clinicians virtually, in place of the usual face-to-face contact.” (Darkins 2012).

Telehealth is the use of electronic information to support long distance clinical health care, patient education, and public health administration. Telehealth involves video conferences, internet, streaming media, and wireless communication to deliver health related services. It encompasses the preventative, promotive, and curative aspects of health care. This system exchanges health related data and other information between the patient and the health care professional to help with the diagnosis and management of conditions. It allows for conferencing between health care professionals and patients in “real time”, remote patient monitoring (such as the blood pressure monitor feeding results through the system), electronic consultation, transmission of medical data, health advice in emergency cases, and long distance patient education. Telehealth is great for monitoring a client in between doctor appointments in order to assess their progression. This benefits the clients because it reduces the need for hospitalizations and visits to the emergency room, while improving their quality of life.

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

The delivery of health care has always been influenced by technological developments and innovations. This is particularly true in modern health care professionals where they are obsessed with technology and rush to apply them. One of the most recent applications of ICT – Information and computer technology- is telehealth. Telehealth is the use of communication, diagnostic and information technology to provide health care when patients and providers are geographically separated [2], Technologies include videoconferencing, the internet, store -and-forward imaging, streaming media, terrestrial and wireless communications. Telehealth could be as simple as two health professionals discussing a case over the telephone or as

 ReferencesKerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

HydroCan is a start-up company that is obtaining patents in both the United States and Canada for a new type of lawn care, and is in need of marketing advice concerning its new product, StaGreen. HydroCan has approached Stone Age Marketing Consultants to help determine which segment to target, how to position its new product, and what type of launch strategy it should use. Considering the launch must take place in February, just

There are several forms of technology that is used to monitor, assist patients with self-care management, assist physicians with delivering care to their patients, including consultation with specialist, and overcoming barriers with transportation. “60% of the healthcare executives, physicians, and nurses in this inaugural survey said that telemedicine was a high priority for 2015“ (Vockley, 2015, para. 7) Telemedicine

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.