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Coca Cola SWOT Organization History and Mission Statement The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

As Coca-cola becomes increasingly globalised, the firm is dividing the market into different geographical units, for instance, Europe, North America, and Asia Pacific. Apart from an expansion of supply chain network by providing Coca-cola bottling franchises, consumers’ taste and preferences are being prioritised by the company as well. Coca-cola works locally, by adapting products to a local taste. Nevertheless, the company still focused on an importance of the quality level of ingredients for consumers (Coca-cola.co.uk, 2016). The formula for the concentration is equivalent, however the flavour(sweetness) may vary according to a local satisfaction in each region, this is exemplified by an increasing import of Mexican’s Coca-cola in the southern

PepsiCo has been and still is one of the main contenders in the alternative drink industry. They have upset the industry by being the largest seller of beverages in the United States. The company

COCA COLA COMPANY Stephanie Kimber MBA-705 November 16, 2017 Executive Summary The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Introduction The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

1. INTRODUCTION 1.1 Company Overview Coca-Cola was planned in 1886, by a medication expert named John Pemberton. It was in the late 19th century. Coca-Cola was obtained by an expert, Asa Griggs Candler. The Coca-Cola Company is the world's greatest refreshment organization, animating purchasers with more than 500 gleaming and still brands drove by Coca-Cola. The coca cola organization drove world's most essential and unmistakable brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze Tea and Del Valle. Surrounding they are the Number 1 supplier of sparkling refreshments, arranged to-refreshment coffees, juices and juice drinks. Coca Cola things are sold in more than 200 countries all through the world. So it's difficult to attempt and consider a country where it is diverted. To be sure, even in countries where.

The Coca-Cola Company is the world’s largest beverage company. Coca-Cola began in 1886 by Atlanta pharmacist Dr. John S. Pemberton in which he created a flavoured syrup and mixed it with carbonated water. To date, Coca-Cola is the company’s most popular and biggest-selling soft drink in history, as well as the best-known brand in the world. The company currently features 20 billion-dollar brands such as Diet Coke, Fanta, Sprite, Coca-Cola Zero, POWERADE, Minute Maid, Dasani and so forth. Through the world’s largest beverage distribution system, consumers in 200 countries are able to enjoy these products at a rate of 1.9 billion servings a day. There are currently 4 variants of Coca-Cola available in Malaysia, namely regular Coke, Coca-Cola Light, Coca-Cola Zero and Vanilla Coke.

Surplus of CCA soft drinks ultimately decreases the income of Coca-Cola Amatil and its partners in Australia, and in such a situation, one possible alternative is to lower its price to reduce its surplus. In Australian market, CCA products are normally 50 cents more expensive than other carbonated soft drinks; therefore, CCA is of very weak compatibility. These products are all substitutes of CCA’s products Coca-Cola, Sprite and Fanta, and as their prices are relatively lower than CCA’s products, as a result, consumers of carbonated soft drinks would automatically choose to buy those products of better cost performance. In the mean time, CCA’s competitors, for instance Pepsi and Schweppes are ultimate beneficiaries since they offer substitutes of lower

the coca cola head quaters is in Midtown Atlanta, Georgia The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which...

I. Introduction This is to continue from coursework one recommend, in the coursework one has supported generally concept in terms of Coca-Cola enterprise, such as CCE should be encouraged R&D (Researched and Developed) their new innovations concerning with low calories soft drinks and produce healthy beverages for customers. Likewise, CCE has dominated the entire world’s beverage markets. However, CCE still has the formidable competitors, such as Pepsi, Co. Consequently, CCE should be comprehensive and established emerging market. For example, BRIC group is the key point of emerging market and chief secondary markets, such as Vietnam and Indonesia, Thailand, and so forth, due to these countries are many populations. In addition, CCE

1 Introduction This is to continue from coursework one recommend, in the coursework one has supported generally concept in terms of Coca-Cola enterprise, such as CCE should be encouraged R&D (Researched and Developed) their new innovations concerning with low calories soft drinks and produce healthy beverages for customers. Likewise, CCE has dominated the entire world’s beverage markets. However, CCE still has the formidable competitors, such as Pepsi, Co. Consequently, CCE should be comprehensive and established emerging market. For example, BRIC group is the key point of emerging market and chief secondary markets, such as Vietnam and Indonesia, Thailand, and so forth, due to these countries are many populations. In addition, CCE

1.0 INTRODUCTION Coca Cola was first born in Atlanta, Georgia on May 8, 1886. It is one of the best manufacturers, marketer and distributor of non-alcoholic beverage concentrates. It is known for selling beverage concentrates to bottling and canning operators and distributers. It extends the beverage business with fountain retailers and wholesalers. The Company‘s beverage products comprises of bottled and canned soft drinks, concentrates, sports drinks, tea and coffee. Starting its global network in 1920s, it is now operating in more than 200 countries and has been producing nearly 400 beverage brands. Its network comprises sophisticated and persuasive production and distribution system. For more than 115 years, the company has been creating special moments of pleasure to millions of people every day. It aims to accomplish its success in delivering satisfaction with its business partners through its brand and quality services. It aims to increase brand equity on the global basis and increase shareowner value over time. This company has managed to appeal its consumers around the globe , thus winning the title of world’s premier soft drink enterprise.

As the largest beverage brand on the world, Coca-Cola has a unique supply chain system. In fact, formula Coca-Cola is held tightly trade secret and cannot know exact ingredients as well as the cost of their supplies. However, some ingredients are known as important components which are used in the manufacturing of syrup such as sugar, Carbonated water, sucrose, high-fructose corn syrup, caffeine, phosphoric acid v. Caramel (E150d) and Natural flavourings. In downstream activities, Coca-Cola uses the franchised distribution system. Excepting some of the largest franchisees like Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, almost half of volume sold in the world is produced by

Coca-Cola is a global brand originated in United States of America in the year 1886, headquartered in Atlanta, Georgia. The company is known for its soft drink varieties in which it deals, produce the liquid formula and then further sold as soft drinks named under Coca-Cola company which different flavours and taste. The company’s products are sold in different packaging styles as in bottles of 500ml, 1litre, and 2 litres and also in small packages of cans. Coca-Cola is known and has very strong brand image which overall leads to its good positioning in the market as the company is competitive and preferred by consumers most for its different and unique taste.