social media

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TRACK – SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Mr. ARISTOTLE K 1 M.B.A – Final Year S.K.P. Engineering College, Tiruvannamalai. CONTACT NO: 97899946601 E-MAIL ID: arikrishs@gmail.com1, ABSTRACT SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Social Media is the relationships that exist between networks of people (Walter & Riviera, 2004). There are many social media sites continue to grow in popularity it is our belief that technology is an important part of today’s success formula for students, faculties and other professionals. Social media are technologies that facilitate social interaction, collaboration and enable deliberation across…show more content…
The use of social media technologies such as blogs, wikis, social networking sites, social tagging, and microblogging is prolife rating at an incredible pace. 2. LITERATURE REVIEW: Knowledge management has become a heated research topic in the past decades. As one of the earliest scholars dedicated in the study of KM, Wiig (1997) proposed that the objectives of KM is “to maximize an enterprise’s knowledge-related effectiveness and returns from knowledge assets” through “systematic, explicit and deliberate building, renewal and application of knowledge” (p. 2). Taking up a more process-oriented approach, Rastogi (2000) suggested that KM is “a systematic and integrative process of coordinating organization-wide activities of acquiring, creating, storing, sharing, diffusing, developing, and deploying knowledge by individuals and groups in pursuit of major organizational goals”. Graphically, the processes of KM can be represented with KM cycles (e.g., Bukowitz and Williams (2000), McElroy (1999), Wiig (1993)). An integrated KM cycle (see Figure 1) comprising of three major stages of KM, organizational culture and KM technologies was put together by Dalkir (2011). The three stages of KM include: 1) knowledge capture and/or creation; 2) knowledge sharing and dissemination and 3) knowledge acquisition and application. The three stages of KM supported by technologies are facilitated by a favorable organizational culture that promotes information and knowledge

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