Essay social responsibility

2146 WordsMay 8, 20149 Pages
STARBUCKS COFFEE CORPORATION SOCIAL RESPONSIBILITY STRATEGY JJT2 SOCIAL RESPONSIBILITY TASK 1 Unknown Introduction Starbucks Coffee Corporation is a world renowned Fortune 500 company headquarter in Seattle, Washington USA. It was founded in 1971 with the sole mission to bring the unique Italian coffee experience to the masses. Its CEO Howard Shultz has successfully created a company brand where customers identify its coffee to a distinctive and premium experience. Starbucks Coffee currently has over 18,000 stores worldwide across 60 countries on six continents, and with a market capitalization of over $USD 50 billion. Ranked in American Express/SAP survey as 49 of the Top 100 global retailers, and consistently on the…show more content…
What It Should Do Next Hitting 1 million volunteer hours in one month by 2015 seems quite a feat, however when you factor the total Starbucks 150,000 global employees, the contribution of hours is not so significant. That equates to roughly 6.7 hours per employee in a month timeframe. Starbucks leaders should make volunteering mandatory for all its employees and a criteria in the employee’s annual performance review. By linking the program to an employee’s annual performance it would be more of an incentive for people to give more hours, than to think that it is purely voluntary. If during the Global Month of Service every employee can volunteer 2 hours every week for a total of 8 hours per month, at an employee base of 150,000 that means 1.2 million hours can be given. Starbuck’s Ethical Sourcing (Profitability) What Starbucks is Currently Doing Starbucks’ is known for fair practices in everything that carry its brand. It spans from the merchandising of items carried in its retail stores, furniture used by its customers, to the coffee beans it uses in its lattes. Starbucks has integrated into its core business practices social responsibility known as ethical sourcing. Ethical sourcing is being concerned for the well-being of every worker from the top to bottom supply chain that produce any product that has the Starbucks logo. It is to insure that all companies sourced by Starbucks involved with creating its products, provide to their workers a
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