str 581 finals

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STR 581 final exams 1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. 2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. 3) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. 4) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. 5) A company can take…show more content…
42) Refer To: 0801 The inventory turnover for this company is: 43) According to Goldratt and Fox, a useful performance measure to treat inventory is ______. 44) Which of the following product promotional activities would probably help make the supply chain more efficient? 45) If the system contains a bottleneck, the _______ is the best place for control. If there is no bottleneck, the __________ is the best place for control. 46) A checking account is __________. 47) An all-equity-financed firm would __________. 48) Under capital rationing, given the choice among several equally attractive investments, the best tool to use is the __________. 49) An investor's risky portfolio is made up of individual stocks. Which of the following statements about this portfolio is true? 50) __________ says to seek out investments that offer the greatest expected risk-adjusted real return. 51) Due to asymmetric information, the market fears that a firm issuing securities will do so when the stock is _________. 52) “Hard” capital rationing refers to the rationing __________. 53) Which of the following statements is true? 54) __________ says to recognize the value of hidden options in a situation, such as the foreign exchange options in some derivative instruments. 55) __________ says to look for opportunities to invest in positive-NPV projects in foreign markets or to develop derivatives or
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