strategic management on samsung

5336 Words Nov 16th, 2013 22 Pages
Strategic Management

Company background

Samsung Electronics Co., Ltd.

Industries served

Consumer electronics, Telecoms Equipment, Semiconductors,
Home Appliances

Geographic areas served



South Korea

Current CEO

Kwon Oh Hyun


₩ 201.103 trillion (2012)


₩ 23.845 trillion (2012)


221,726 (2012)


Samsung Group

Main Competitors

Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG
Electronics, Sony Corporation, Texas Instruments Inc., Lenovo
Group Limited, Hewlett-Packard Company, Sanyo Electric Co.,
Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital
Corporation and others.

Samsung Electronics Co.,
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Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that‘s what making a better global society all is about.
Company’s Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.

A company is its people. At Samsung, we‘re dedicated to giving our people a wealth of opportunities to reach their full potential.


Strategic Management

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market.

In today‘s fast-paced global economy, change is constant and innovation is critical to a company‘s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Operating in an ethical way is the foundation of our business. Everything we do is guided by a
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