swot of nestle

The archives of internal medicine had a study that showed that there was a 13 percent increase of mortality rate in subjects who ate extra red

This is more than any other food company – both as a percentage of sales, as well as absolute terms (Nestle, The world of Nestlé - (n.d.). Retrieved from http://www.nestle-family.com/our-company/english/assets/downloads/The-World-of-Nestle.pdf), p. 16, para. 6). Nestle has established a rigorous process of product testing which includes scientific nutritional assessment. Each product has a measurable nutritional value to prove its superiority in delivering nutritional benefits. Research and development has given the organization the capability of forming innovative partnerships and collaborations at each stage of the product development process (Nestle, The world of Nestlé - (n.d.)., p. 19, para. 2). The company’s ability to bring together all of its global R&D resources enables Nestle to provide efficient, innovative, and high quality products while adhering to a strict regulatory compliance. Nestlé’s R&D has been influential in the global food market and beneficial for large companies to duplicate their success in creating value and sustainability through research and development.

The International segment’s net sales increased 7% compared the sectors net sales in 2010. The increased sales in this sector were a result of a 5% growth in the European market, driven by increased sales in Häagen Dazs and Nature Valley in the United Kingdom, and Old El Paso in France and Switzerland. There was also an increase in the Asian/Pacific region with a 14% growth in sales driven by sales of Häagen -Dazs and Wanchai Ferry brands in China. Although 45% of Haagen-Dazs is sold in the US GSI does not control the product in the US. Nestle company retains rites to operate and sale in the United States, therefore GSI only profits from foreign sales of Haagen-Dazs.

However, weak supply chain and weak communication with customers will be the weaknesses for them. Besides, an increased in preference of people towards dairy products has given Nestlé an opportunities to expand their business. The high substitution of product has prevent Nestlé raising their price.

Nestlé is the world’s greatest multinational food and beverage company with a 149-year history. Nestlé was founded in 1866 by a German pharmacist, Henri Nestlé and began in Vevey, Switzerland in 1867. In 1874, Nestlé started to introduce their products into China through some trading activities in Hong Kong. The “Eagle sweetened

Nestlé is a Swiss International food/drink company and its headquarters are in Switzerland. The company was founded in 1866 by Henri Nestlé.

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Demographic - Nestle’ is for everybody, Nearly all age from young to old individuals can utilize nestle' items. And every one of the 6 continents are their client. For example, Nestle' fragment into various of age. For baby, they have Nestle' baby foods while youngsters can drink Milo, Nescafe or eat ice cream, chocolate and treats. In Vietnam, Nestle has the Maggi brand with numerous sorts of Asia sause, yet Maggi don't exist in England of the difference in the geographical taste. (Kumar et al, 2013, p.205)

Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).

This gave Nestlé global control over the brand, except in North America,[6] and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China.[2]

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Economy of countries differs everywhere. So Nestle has to set different economic policies for different targeted segments. The price of the product is an important decision to take while strategizing the economic policies according the inflation rate and the buying power of the segments. Nestle company should made an analysis report on frequent basis to get the knowledge of the inflation rates and different income levels.

Nestle company had started off from the owner, Henri Nestle. He is a pharmacist and developed a milk food formula for infants who were unable tolerate their mother milk. This product becomes success and it obtains demand throughout Europe. As Nestle reputation grew it attract more business wanted to become partner with Nestle. The successful of the Nestle Company which allow them to expand to new region and domain throughout the world, become the world’s biggest food and Beverage Company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestlé Company has factories or operation in almost every country in the world. Nestle was published in 1998 and it had employed 230,000 people worldwide, with $71.7 billion in sales. Nestle increased the variety of their product they offer. The Nestle business strategy is encourage product growth through innovation and renovation. This strategy allows Nestle to develop different product to fulfil their customers throughout the world.

Nestle is a Swiss company that deals with nutritional and health products, the headquarters in in the city of Vevey, Switzerland. It’s considered to be the largest food company in the world; they include products like baby good, coffee, bottled water, breakfast cereals, snacks. 29 of Nestle's brands have annual sales of over 1 billion CHF (about US$ 1.1 billion), including, Nescafe, Kit Kat, Nespresso, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestle has around 450 factories in 86 countries, and employs around 328,000 people all around the world.

So, this will cause increase with development growth in the technology, transportation and communication. It has approach with many of capable suppliers who are line up with Nestle guarantee for innovation and successful. It can be stated that they has attain their merchandise base on budget influence and innovation. According edy.sharif (90April 3, 2010), Nestle (M) Bhd increasing in their exports at 2010 as the advantages of the firm from improving global economy. Trade abroad deal granted higher than 20% of the firm’s total turnover at 2009 (about RM3.7 bil) which is firms exported over than 40 countries.” The price of the subsidize sugar not increase because of the advantage from inside keeping measure and stability in price,” Vogt said (peter. R