table of proposal target and time scale

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First and foremost, I would like to thank Allah s.w.t for making things easy for me on doing and completing this assignment. Secondly, I would like to thank my family and friends for supporting and helping me accomplishing my task. Without their support and trust, I could have never been able to accomplish this task brilliantly.

Not forgetting my Business Strategy lecturer, Madam Marini Mohamed Azhari for all the help and guidance she had made. If it’s not for my lecturer, I would have never know how to do this task as good as I think I’ve been. For all the knowledge she had taught and shared, I would like to say thank you and it has been a great pleasure for me to accomplish this task by using the knowledge I’ve gained
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Pfizer will have to take on retailers such as Target, Walmart, or Rite Aid, which already have programs in place, offering lower-priced generic drugs to their customers. In 2011, Pfizer will lose the patent for its most widely sold drug, Lipitor, which will have a huge impact on their sales once generic products enter the market.
2- Global pricing pressure:
The increased use of generic drugs as well as the fact that in most countries the government controls the prices of medical products results in Pfizer facing increased pricing pressure. As government agencies have control over Pfizer 's pricing, this could negatively influence their sales and revenue. In addition, the proposed legislation to control prices will most likely affect the company 's business.
3- FDA 's regulatory oversight: 's+regulatory+oversight&pf=p&sclient=psyab&source=hp&pbx=1&oq=fda 's+regulatory+over&aq=0n&aqi=qn1&aql=&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=a943ccc3a173c5a3&biw=1280&bih=737
Regulations not only threaten to interfere with Pfizer 's international business, but are also imminent for its business in the United States. With the FDA having increased regulatory power, Pfizer 's costs are

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