tanglewood case

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TANGLEWOOD
CASEBOOK

for use with

STAFFING ORGANIZATIONS


7th Ed.

Kammeyer-Mueller

TANGLEWOOD CASEBOOK

To accompany Staffing Organizations, seventh edition, 2012.

Prepared by John Kammeyer-Mueller
Warrington College of Business
University of Florida
Gainesville, Florida

Telephone: 352-392-0108
E-mail: kammeyjd@ufl.edu

Copyright ©2012
Mendota House, Inc.
Herbert G. Heneman III
President

Telephone: 608-233-4417
E-mail: hheneman@bus.wisc.edu

INTRODUCTION TO THE CASE CONCEPT

Rationale for the Tanglewood Case

Many of the most important lessons in business education involve learning how to place academic concepts in a work setting. For applied
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Tanglewood’s strategic distinction is an “outdoors” theme, with a large camping and outdoor living section in every store. The store also distinguishes itself by its simple, elegant, and uncluttered design concepts for the store and their in-house products. The company’s mission statement is:

Tanglewood will be the best department store for customers seeking quality, durability, and value for all aspects of their active lives. We are committed as a company to providing maximum value to our customers, shareholders, and employees. We will accomplish this goal by adhering to the core values of responsible financial management, clear and honest communication, and always keeping performance and customer service in the forefront.

Tanglewood was originally founded in 1975 by best friends Tanner Emerson and Thurston Wood. The initial concept was a single store in Spokane Washington, named TannerWood, which sold a combination of outdoor clothing and equipment that the pair had designed themselves. The employee handbook notes that, “Tanner and Thurston financed their early store plans with credit cards and personal loans from friends and family. They had so little money that they slept in sleeping bags in the back room and put every penny they made back into the stores.” The first store’s unique merchandise offering and personable sales staff made them successful quite rapidly, allowing Emerson and Wood to move out of the back room and add several more stores during the

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